Evangeline is a romantic ballgown with a soft scoop neckline and off-the-shoulder sleeves, all adorned in ornate Venetian-style lace. The bodice is gently ruched and shaped with a subtle Basque waist, offering a sculpted, feminine silhouette. A full, dramatic skirt completes the look—elegant, expressive, and made to leave a lasting impression.

Luxurious stretch satin, tucked and ruched in all the right places and artfully draped off the shoulder, makes our Jade gown absolutely perfect for the glamorous and classic bride.

A removable off-shoulder shawl neckline lends a demure elegance to Femi, a strapless sweetheart sheath with dimensional floral appliques. Shawl sold separately as style MJ1117J.

In this variation of Ellington, the silhouette is reimagined in buttery dove satin for a smoother, more fluid finish. The scoop neckline and wide straps remain, offering clean support through the bodice, while the pleated ballgown skirt flows from a cinched natural waist. Two minimal linear bows accent the plunging back, adding a tailored, architectural touch to this effortlessly modern gown.

Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to our collection. From the flattering bodice to the gentle, elegant flow of the skirt around you. The Madison James Larissa wedding dress gives the impression of a skillfully crafted sculpture—turning you into a work of art on your wedding day. Find the MJ813 Larissa gown at your local Allure Bridals retailer today.

Emerson blends modern minimalism with intricate detailing, featuring a high boat neckline and sculpted crepe silhouette. Sheer side panels add subtle edge, while an exaggerated keyhole back creates a striking reveal, anchored by a delicate beaded strap. Sequin lace appliques bring soft shimmer to this sleek, structured gown—perfect for the bride who wants a quiet front and a bold exit.

Tied with two perfect bows, Fallon is the ultimate gift: a jacquard A-line gown featuring a ruched bodice.

Enya is a statement in shimmer, with all over sequin lace appliques layered over sparkle tulle for a radiant, dimensional effect. The V-neckline and low back create a sleek, elongating silhouette, while the sheer chapel-length train, finished in lace, adds softness and drama from behind. Bold, elegant, and designed to shine from every angle.

Symmetrical lace appliqués adorn the bodice of this subtly flared gown.

A sheer layer of tulle creates the illusion of an A-line skirt overlay against a sheath gown.

Timeless soft Mikado is covered in nothing more than an endless row of elegant buttons down the train.

Eden is a soft A-line gown wrapped in sequin-embroidered lace over layers of sparkle tulle, offering a dimensional glow with every movement. The sheer bodice reveals an exposed boning corset beneath, blending delicacy with modern structure. A flowing skirt and chapel-length train complete the look—romantic, elevated, and effortlessly refined. Please note: This style does not allow for custom changes.

Etta is a modern ballgown in soft dove satin, designed with a clean silhouette and elevated detail. The bodice features appliqued sequin lace framed by sculpted dove satin that shapes into off-the-shoulder sleeves, blending shimmer with structure. A thin belt defines the natural waistline, while covered buttons trail along the chapel-length train for a polished, timeless finish.

Dimensional appliqued rosettes trail down Fenella's full ballgown skirt; this Mikado bridal gown is also accented with a floral-inspired off-shoulder neckline. Jacket style J53 sold separately.

Everyl features a strapless sweetheart neckline with a gathered twist at the bodice, offering soft structure and a subtle focal point. Dimensional lace appliques cascade from the bodice to the hips, adding depth and movement over the fitted silhouette. A sheer back with exposed boning and covered buttons leads into a chapel-length train, creating a romantic finish with just the right amount of edge.

Oversized matte lace appliques blossom across the soft A-line silhouette of the Gina gown.

The Florrie ballgown is enhanced by a luster Mikado and features a softly cowled sweetheart neckline with peekaboo pearl beading.

Elodie is a luminous sheath gown that pairs beaded and sequin lace appliques with layers of shimmering sparkle tulle for multidimensional shine. The plunging sweetheart neckline highlights the sheer bodice, where exposed boning adds structure beneath the surface. Sleek and radiant, it's designed for the bride who wants to glow from every angle.

Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.

An off-shoulder shawl adorned with dimensional floral appliques, designed with Femi in mind. Photographed with dress style MJ1117.

Whispers of cascading chiffon compose the A-line skirt of our Henrie gown, which also features opulently sequined and beaded lace appliques along the sleeveless, sweetheart bodice.

Taking a note from the luxurious details of the Roaring Twenties, the Fleur sheath features sequins, pearls and crystal beading draped throughout its slim tulle silhouette.

Beaded and sequined appliques over filmy Chantilly lace impart the strapless Francesca sheath gown with a myriad of soft textures. A removable lace jacket features illusion sleeves and a high neckline. Jacket sold separately as MJ1101J.

Our bold Elliotte gown features a plunging sweetheart neckline and sheer bodice with exposed boning, creating a striking contrast beneath sequin and beaded lace appliques. Delicate spaghetti straps add lift, while the fitted crepe silhouette flows into a dramatic chapel-length train.