Collection: All Dresses
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MJ1007 - Haven
Lovely Haven is adorned with beaded and sequined lace appliques across her strappy, sweetheart bodice and sheath silhouette.
All Dresses
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M773
Equal parts modest and fun, this gown pairs a soft V-neckline with flirty cap sleeves and eyelet lace detailing across the bodice. The tiered taffeta ballgown skirt brings volume and movement, adding a sense of playfulness to the polished silhouette. Itβs a fresh take on full-coverage bridal styleβspirited, feminine, and full of personality.
All Dresses
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MJ1050 - Gigi
The Gigi gown is a figure-hugging crepe sheath gown, featuring a glittering pearl sweetheart bodice.
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MJ1108 - Faviana
Faviana's sweetheart sheath silhouette features beaded, sequined lace floral appliques over filmy tulle.
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M771
This elegant sheath gown is designed in all over sheet lace, offering refined texture from neckline to train. A high V-neckline and elongated sheer short sleeves provide graceful coverage, while a natural waistline softly defines the silhouette. Finished with a chapel-length sheer lace train and covered buttons that trail all the way down the back, the look is timeless, modest, and exquisitely detailed.
All Dresses
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M776
Ethereal and gauzy, this modest ballgown features sheer, billowing tulle long sleeves paired with a structured ruched bodice. Covered buttons trail down the front, lending a corset-like effect beneath the soft scoop neckline. The full tulle skirt completes the look with floaty volume and quiet dramaβan airy, romantic choice with a graceful presence.
All Dresses
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M778
This modest gown pairs a structured square neckline with sheer long sleeves in eyelet lace that extend gracefully into the bodice. The textural contrast gives way to a gently ruched crepe skirt in a sheath silhouette, creating a look thatβs both tailored and romanticβwith a quiet confidence that never tries too hard.
All Dresses
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MJ1005SL - Harper Sleeves
Detachable puffed tulle sleeves, designed with Harper in mind. Photographed with gown style MJ1005.
All Dresses
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M777
Timeless and graceful, this modest ballgown features delicate cap sleeves and a soft scoop neckline. Elongated lace appliques cascade over layers of sparkle tulle, creating texture and dimension throughout the bodice and skirt. A natural waistline enhances the silhouette, while covered buttons trail down the back for a refined, romantic finish.
All Dresses
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MJ1002 - Hera
Subtly striking, Hera is a crepe bridal sheath appliqued with understated sequined, beaded dimensional lace over the glitter tulle of its strapless, sweetheart bodice.
All Dresses
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MJ1005 - Harper
Finished with a pair of removable puffed tulle sleeves, Harper is an absolute dream dress, with lace overlaid against a sparkling tulle skirt. This Madison James MJ1005 gown is also available with detachable sleeves MJ1005SL sold separately. Shop both gown and detachable sleeves when you search for your local Madison James retailer today.
All Dresses
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M775
Soft and romantic, this modest A-line gown is crafted from satin and features flutter short sleeves with a gently sculpted sweetheart neckline. The silhouette flows with ease from a natural waist into a soft A-line skirt, finished with a chapel-length train that trails gracefully behind. Light, feminine, and effortlessly classic.
All Dresses
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F390 - Karenina
Allover lace gives Karenina its romantic texture, while a high halter neckline keeps the silhouette clean and modern. Soft streamers tie at the back of the neck and trail down the open back, adding a sense of movement to the natural-waisted sheath silhouette. Itβs an effortlessly graceful gown with a poetic, slightly unconventional edge.
All Dresses
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M774
This modest sheath gown layers a ruched tulle bodice over all over sheet lace, creating depth and softness without sacrificing structure. A square neckline and long sheer tulle sleeves bring a touch of romance, while the natural waist and paneled skirt offer a clean, elongating silhouette. Itβs a graceful blend of coverage and contour, with timeless detail in every layer.
All Dresses
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























