Jones is a beautifully sequined and embroidered appliqued gown, finished with a removable lace jacket.

This sheath features lace appliques and slim jeweled straps.

Ezra is a modern ballgown that pairs clean structure with airy texture. The scoop neckline and paneled bodice offer sculpted support through the natural waist, creating a strong, flattering frame. Below, the tiered handkerchief organza skirt brings lightness and dimension, adding movement and volume without weight. It’s equal parts architectural and ethereal. Please note: This style does not allow for custom changes.

Sequined Chantilly lace and English net compose the elegant Josephine gown, finished with a full skirt and delicate spaghetti straps.

All the romance of realistic blossoms and trailing vines are embodied in our Madison James Johnny Gown - perfect for a secret garden wedding. Magical floral motifs decorate the sheer bodice and flow down the skirt of the MJ900 Johnny dress, covering you in a cascade of flowers. The charming combination of an A-line silhouette and flowery cap sleeves delivers a light and sophisticated look for your special day. Try the MJ900 Johnny gown on for yourself when you book an appointment at your local Allure Bridals retailer.

The Fletcher ballgown is composed of cotton lace and pearl accents over translucent tulle.

Introducing Flavia: an opulent off-shoulder sheath gown embellished with beaded, sequined and pearl lace appliques.

Elle features all over sheer printed organza for a soft, ethereal texture. The structured bodice is framed by a square neckline and wide sleeveless straps, giving shape to the otherwise weightless silhouette. Detachable bow details at the shoulders add a playful touch, while a soft chapel length train completes the look with easy elegance. Please note: This style does not allow for custom changes.

Sculptural fabric adds amazing dimension to this lovely ballgown.

Designed to pair with the sleek silhouette of the Esme gown, this detachable tulle skirt introduces a layer of softness and volume. The gauzy tulle overlay contrasts beautifully with the gown's high-shine finish, creating a romantic, ethereal effect. It's an effortless way to add dimension and movement, offering a versatile look that transitions seamlessly from ceremony to reception.

Ellington pairs modern structure with refined softness, featuring a scoop neckline and wide, tailored straps that offer support and clean lines. Crafted from pebbled matte satin, the pleated ballgown skirt cinches at the natural waist and flows into a chapel-length train. Two small linear bows accent the open, plunging back—an architectural detail that adds quiet drama to this elegantly sculpted silhouette.

Sequined Chantilly lace and English net compose the elegant Joey gown.

The Hilton ballgown is jaw-dropping alone, with beaded and sequined lace appliques set over sparkling tulle, but it's truly spectacular when paired with lacy split bell sleeves. This Madison James MJ1017 gown is also available with detachable sleeves MJ1017SL sold separately. Shop both gown and detachable sleeves when you search for your local Madison James retailer today.

This crepe sheath is all about the lines, subtly definining the empire waist and statement train.

Meet Farley: a flirtatious strapless ballgown in Mikado, adorned with a perfect bow at the bodice.

Evangeline is a romantic ballgown with a soft scoop neckline and off-the-shoulder sleeves, all adorned in ornate Venetian-style lace. The bodice is gently ruched and shaped with a subtle Basque waist, offering a sculpted, feminine silhouette. A full, dramatic skirt completes the look—elegant, expressive, and made to leave a lasting impression.

Kassi’s dimensional beaded lace and shimmering sequins trail down the bodice and skirt, creating a work of art.

Luxurious stretch satin, tucked and ruched in all the right places and artfully draped off the shoulder, makes our Jade gown absolutely perfect for the glamorous and classic bride.

A removable off-shoulder shawl neckline lends a demure elegance to Femi, a strapless sweetheart sheath with dimensional floral appliques. Shawl sold separately as style MJ1117J.

In this variation of Ellington, the silhouette is reimagined in buttery dove satin for a smoother, more fluid finish. The scoop neckline and wide straps remain, offering clean support through the bodice, while the pleated ballgown skirt flows from a cinched natural waist. Two minimal linear bows accent the plunging back, adding a tailored, architectural touch to this effortlessly modern gown.

Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to our collection. From the flattering bodice to the gentle, elegant flow of the skirt around you. The Madison James Larissa wedding dress gives the impression of a skillfully crafted sculpture—turning you into a work of art on your wedding day. Find the MJ813 Larissa gown at your local Allure Bridals retailer today.

Emerson blends modern minimalism with intricate detailing, featuring a high boat neckline and sculpted crepe silhouette. Sheer side panels add subtle edge, while an exaggerated keyhole back creates a striking reveal, anchored by a delicate beaded strap. Sequin lace appliques bring soft shimmer to this sleek, structured gown—perfect for the bride who wants a quiet front and a bold exit.

Tied with two perfect bows, Fallon is the ultimate gift: a jacquard A-line gown featuring a ruched bodice.

Enya is a statement in shimmer, with all over sequin lace appliques layered over sparkle tulle for a radiant, dimensional effect. The V-neckline and low back create a sleek, elongating silhouette, while the sheer chapel-length train, finished in lace, adds softness and drama from behind. Bold, elegant, and designed to shine from every angle.