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Details worth cherishing

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

About Allure

Our Collections

Allure Bridals

Beautifully balanced, with both soft and structured silhouettes, the Allure Bridals collection focuses on a sense of traditional elegance, paired with on-trend bridal influences.

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Allure Couture

Richly detailed and beautifully designed, the Allure Couture line plays with traditional silhouettes and modern textures to achieve a truly stunning bridal look.

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Allure Romance

Classic silhouettes are elevated with lace, tulle and ultra-feminine accents in our Allure Romance collection.

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Madison James

The Madison James collection blurs the lines between modern and vintage, appealing to a sense of whimsy and romance.

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Wilderly Bride

The Wilderly Bride collection was dreamed up for the bride who's searching for fluttering silhouettes and unique, delicate detailing. Wilderly is thoughtfully curated to embody a sense of carefree...

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