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Details worth cherishing

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Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

About Allure
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Our Collections

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Keep your cool in life's biggest moments

Add CoolTouch to your big day

Now offering CoolTouch in select dresses. Wicking, antimicrobial, and with zinc woven in so it's cool to the touch, this patented fabric is helping brides be more comfortable on their big day.

See How It Works
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Style of the Week

June 21st, 2021

Style of the Week // C621

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