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Love Brought You Here. Us too.
Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
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Our Collections
View Our Lookbook
Style of the Week & Blog
Upcoming Designer Events
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Studio I Do Bridals
Join us for our Ultimate Preview Trunk Show, which showcases gowns from the upcoming Spring...
11.18.22 - 11.27.22
Roanoke, VA
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Studio I Do
Join us for our Ultimate Preview Trunk Show, which showcases gowns from the upcoming Spring...
11.18.22 - 11.27.22
Virginia Beach, VA
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New York Bride & Groom
11.18.22 - 11.27.22
Charlotte, NC
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Bride to Be Couture
11.25.22 - 11.27.22
Carmichael, CA
Wedding Inspiration
Keep your cool in life's biggest moments
Add CoolTouch to your big day
Now offering CoolTouch in select dresses. Wicking, antimicrobial, and with zinc woven in so it's cool to the touch, this patented fabric is helping brides be more comfortable on their big day.
See How It Works
