The Ridge

Our latest collection of menswear, offered in our Performance Stretch Coolmax® Fabric.

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The Brunswick

The Brunswick Collection from Allure Men features classic lines with our widest range of colors. Available to rent at fine retailers across the US.

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The Vows

Introducing the Vows collection from Generation Tux and Allure Bridals. A selection of four new suits designed in bold colors and constructed with comfort features so you look great, and feel great too. View the collection, build your look, and get everything shipped right to your door. Looking good has never been this easy.

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The Tuxedo

The Venice Velvet

Few things exude luxury quite like lush velvet. When you add our Venice Velvet jackets to your wedding day look, you bring a touch of elegance and finery to your every move. Luxe velvet lends richness and sheen to our jackets, creating a piece that draws the eye and completes your wedding outfit. You can find our velvet tuxedo jackets in a vibrant array of colors, including soft dusty rose, playful ruby red, charming emerald, and so much more. Of course, you can also keep it classic with our timeless onyx black options. Explore the Venice Velvet jackets for yourself and find the look that catches your eye. Try it on for yourself and build the wedding outfit you’ve always wanted when you visit your local Allure Bridals retailer today.

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The Retail

Step into timeless sophistication with our newest line of suits and tuxedos, The Retail Collection. Select from a Timeless Three-Piece Suit or Classic Notched-Lapel Tuxedo. Designed to meet the needs of every gentleman, this collection offers unparalleled style and fit in modern, slim, big & tall, and youth sizes. Whether you're walking down the aisle, attending a formal event, or looking to elevate your wardrobe, The Retail Collection ensures every moment is tailored to perfection.

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