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Allure BridalsRefined and MemorableFor the bride who feels most radiant when she’s fully herself. With sculpted bodices, Basque waistlines, and details like detachable sleeves and trains, these gowns shine from first look to last dance.Shop Allure Bridals/collections/allure-bridalsAllure Bridals
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Allure CoutureGlamorous and IndulgentAllure Couture turns up the volume with sculpted bodices, cathedral trains, and couture-inspired details like ruched overlays, tiered hems, and detachable bows. Bold silhouettes meet refined craftsmanship for brides who want an unforgettable entrance and exit.Shop Couture/collections/allure-coutureAllure Couture
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Allure RomanceDreamy and FeminineAllure Romance embraces softness and movement for the bride drawn to delicate detail. This season features floral appliques, airy chiffon, glittering tulle, and romantic touches—designed to feel dreamy, light, and effortlessly beautiful.Shop Romance/collections/allure-romanceAllure Romance
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Madison JamesPolished and ContemporaryMadison James Bridal gowns embody quiet luxury and authentic beauty. Designed for the bride who wants to feel effortlessly confident and true to herself, each gown is crafted to celebrate individuality on one of life’s most meaningful days.Shop Madison James/collections/madison-jamesMadison James
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AbellaBold and StylishWhere fashion meets fine art. Inspired by a summer in Europe, Abella’s 2026 “L’Artiste” Collection transforms bridal gowns into sculptural statements with brushstroke textures, romantic draping, and couture craftsmanship—for the bride as muse.Shop Abella/collections/abellaAbella
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Allure Suits & TuxedosTailored yet VersatileAllure Suits and Tuxedos blend timeless elegance with modern flair, crafted for the style-conscious gentleman. With sharp tailoring and classic sophistication, each look is designed to stand out—making you feel refined and unforgettable.Shop Suits & Tuxedos/collections/mensAllure Suits & Tuxedos
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Disney Fairy Tale WeddingsWhimsical and ImaginativeFrom dreamy venues to princess-inspired gowns, every wedding deserves a little magic. Disney Fairy Tale Weddings dresses help create a day full of wonder—so you can begin your happily ever after in a gown with magic in every thread.Shop Disney Dresses/collections/disney-fairy-tale-weddingsDisney Fairy Tale Weddings
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Bridgerton WeddingRegal and OrnateInspired by Queen Charlotte and the opulence of Bridgerton, our gowns blend vintage romance with bold modern touches—think puffed sleeves, luxe lace, regal colors, and floral embroidery. Find your perfect dress and feel like royalty.View Bridgerton Wedding/collections/bridgerton-weddingBridgerton Wedding
The allure family of brands
Timeless, romantic, and memorable




You’ve always imagined this moment—one that lives on in photos, memories, and the way you felt wearing the dress. As you step into this new chapter with the person you love, choose a gown that reflects your story and the connection you share. With a wide range of collections and silhouettes, the Allure Bridals family of brands offers something for every bride—fashion-forward designs that are made to be remembered and crafted to stand the test of time.
Featured Designer: Madison James
From a fabric store to a fashion legacy, Allure Bridals began as a small, family-run shop that evolved into a beloved bridal salon and, eventually, a full-scale design house. Launched in 2000, the Allure brand quickly gained recognition for its romantic silhouettes, thoughtful details, and impeccable craftsmanship. Today, Allure Bridals is home to a global family of brands across bridal, prom, and formalwear—continuing a tradition of helping generations of brides find the gown of their dreams.
Our Inspiration comes from you.




Upcoming Designer Events
see all trunk showsPreview Event
September 12 - September 24, 2025Studio I Do
Featuring Allure Bridals, Allure Couture, Allure Romance, Madison James, & Wilderly Bride
Virginia Beach, Virginia
Preview Event
September 12 - October 12, 2025Trudy's
Featuring Abella, Allure Bridals, Allure Couture, Allure Romance, Madison James, & Wilderly Bride.
San Jose, California
Preview Event
September 26 - October 5, 2025Wedding Belles
Featuring Abella, Allure Bridals, Allure Couture, Allure Romance, Madison James & Wilderly.
Chandler, Arizona
Designer Event
September 19 - September 21, 2025Vows Bridal
Featuring Allure Bridals, Allure Couture, & Allure Romance
Watertown, Massachusetts
Preview Event
September 20 - September 20, 2025Moments Made
Featuring a preview of Allure Modest.
Bluffdale, Utah
Designer Event
September 26 - September 28, 2025Fantasy Bridal
Allure Bridals, Wilderly Bride, Allure Modest, Disney Fairy Tale Weddings, Allure Couture, Allure Romance, Abella, & Bridgerton Wedding
Murray, Utah
Preview Event
October 2 - October 6, 2025Kleinfled
Featuring Disney, Disney Platinum, Allure Bridals & Allure Couture
New York, New York
Preview Event
October 17 - October 19, 2025Something New Boutique
Featuring Abella, Allure Bridals, Allure Couture, Allure Romance, Madison James & Wilderly Bride.
Colorado Springs, Colorado
Preview Event
October 17 - November 2, 2025Lace Bridal Couture
Featuring Abella, Allure Bridals, Allure Couture, Allure Romance, Madison James & Wilderly Bride.
Reading, Ohio
Preview Event
October 24 - November 23, 2025Bliss Bridal
Featuring Abella, Allure Bridals, Allure Couture, Allure Romance, Madison James & Wilderly Bride.
Brookfield, Wisconsin
Designer Event
November 14 - November 16, 2025Ivory Rose Bridal
Featuring Allure Bridals & Allure Romance
Appleton, Wisconsin
Preview Event
February 13 - March 16, 2026MB Bridal
Featuring Abella, Allure Bridals, Allure Couture, Allure Romance, & Madison James & Wilderly Bride.
Greensburg, Pennsylvania