Collection: All Dresses
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Quick DeliveryMJ1065 - Gillian
The Gillian ballgown is composed of textured floral jacquard satin and finished with a bow along the back.
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MJ1153 - Erin
Erin is a modern sheath gown cut from lustrous Mikado, defined by clean lines and subtle texture. The scooped cat-eye neckline frames the top with soft structure, while delicate asymmetrical ruching shapes the bodice and skirt. Finished with a chapel-length train, this gown blends sculptural simplicity with refined elegance.
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MJ1156 - Esther
Esther is a soft A-line gown that balances structure and sparkle with ease. The plunging sweetheart neckline leads into a sheer bodice with exposed boning, adorned with sequin and beaded lace appliques that trail into the layered sparkle tulle skirt. A chapel-length train completes the look—radiant, romantic, and designed to captivate.
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MJ1055 - Gracie
The ethereal beauty of the Gracie gown can be found in its botanical lace appliques, soft A-line tulle and tonal beadwork.
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M779
Whimsical yet grounded, this modest ballgown features boldly organic lace appliques that climb from the bodice to the billowing tulle sleeves. A scoop neckline softens the silhouette, while the full tulle skirt adds lightness and movement. Also available in all ivory, this gown offers a fresh, free-spirited take on traditional bridal style.
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MJ1056 - Goldie
An Old Hollywood-inspired gathered halter silhouette gives Goldie a vintage twist on a minimalist approach to bridal styling.
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MJ1110 - Frances
Lovely Frances's strapless sheath silhouette is embellished with subtle lace appliques over Chantilly lace.
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MJ1058 - Grayson
An appliqued illusion train adorns the Grayson gown, while the matte lace appliques also adorn the strapless bodice of this crepe gown.
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M772
A true expression of full-coverage elegance, this sheath gown is designed in delicate all over Chantilly lace. The high neckline and long sleeves offer a timeless, refined silhouette, while the fitted shape glides softly over the frame. A chapel-length train and covered buttons down the back complete the look with classic, graceful detail.
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MJ1104 - Fayra
Tones and textures intermingle as this strapless fit and flare gown, the Fayra, showcases beaded and sequined lace appliques over a floral glitter print and Chantilly lace.
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MJ1107 - Francine
A chiffon bishop sleeve softens Francine's understated satin A-line silhouette.
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MJ1109 - Fialma
Crisp shantung, pleated at a basque waistline, lends structure and elegance to the strapless Fialma ballgown
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Quick DeliveryMJ1003 - Honor
Create your bridal aesthetic with Honor's changeable off-shoulder straps — whether truly classic and minimalist in dove satin or chicly feminine with textured blossoms.
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MJ1102 - Fiona
A draped cowl back is the perfectly sophisticated finishing touch on our Fiona stretch crepe sheath.
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MJ1111 - Faye
A pleated sarong-style stretch crepe skirt gives Faye a unique silhouette, while the strapless sweetheart bodice is elegantly adorned with beaded, sequined and pearl lace appliques.
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MJ1062 - Galilea
The Galilea sheath features a gathered crepe bodice, accented by a softly scrooped crystal and pearl-encrusted neckline.
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J56
Style J56 is a long-sleeve scoop-neck jacket designed to complement gown E568. Adorned with scattered pearl clusters and delicate beading, it adds soft texture and a touch of shimmer without overwhelming the look. The elegant silhouette provides graceful coverage for the ceremony while enhancing the gown’s refined, romantic style.
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MJ1060 - Gabriella
The Gabriella gown features a ballet neckline and tonal beaded appliques on a Chantilly lace sheath silhouette.
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MJ1010 - Hopkins
Our delicate Hopkins gown is composed of multilayered tulle skirting, which offers a peek at the dimensional sparkling floral fabric featured along the off-shoulder bodice.
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M770
This modest ballgown features a soft scoop neckline and graceful cap sleeves, offering full coverage with quiet elegance. The paneled Mikado bodice is shaped with a subtle Basque waist that flows into a full tulle skirt. A detachable asymmetrical Mikado bow adds a sculptural accent, while covered buttons trail down the back for a timeless finish.
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MJ1053 - Gemma
Softly striped satin composes the preppy-chic Gemma gown, a V-neck, spaghetti strap ballgown featuring a classic bow back.
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























