Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.
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MJ1150NC - Eden
Eden is a soft A-line gown wrapped in sequin-embroidered lace over layers of sparkle tulle, offering a dimensional glow with every movement. The sheer bodice reveals an exposed boning corset beneath, blending delicacy with modern structure. A flowing skirt and chapel-length train complete the look—romantic, elevated, and effortlessly refined. Please note: This style does not allow for custom changes.
All Dresses
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MJ1152 - Etta
Etta is a modern ballgown in soft dove satin, designed with a clean silhouette and elevated detail. The bodice features appliqued sequin lace framed by sculpted dove satin that shapes into off-the-shoulder sleeves, blending shimmer with structure. A thin belt defines the natural waistline, while covered buttons trail along the chapel-length train for a polished, timeless finish.
All Dresses
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MJ1116 - Fenella
Dimensional appliqued rosettes trail down Fenella's full ballgown skirt; this Mikado bridal gown is also accented with a floral-inspired off-shoulder neckline. Jacket style J53 sold separately.
All Dresses
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MJ1162 - Everyl
Everyl features a strapless sweetheart neckline with a gathered twist at the bodice, offering soft structure and a subtle focal point. Dimensional lace appliques cascade from the bodice to the hips, adding depth and movement over the fitted silhouette. A sheer back with exposed boning and covered buttons leads into a chapel-length train, creating a romantic finish with just the right amount of edge.
All Dresses
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MJ1063 - Gina
Oversized matte lace appliques blossom across the soft A-line silhouette of the Gina gown.
All Dresses
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MJ1119 - Florrie
The Florrie ballgown is enhanced by a luster Mikado and features a softly cowled sweetheart neckline with peekaboo pearl beading.
All Dresses
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MJ1154 - Elodie
Elodie is a luminous sheath gown that pairs beaded and sequin lace appliques with layers of shimmering sparkle tulle for multidimensional shine. The plunging sweetheart neckline highlights the sheer bodice, where exposed boning adds structure beneath the surface. Sleek and radiant, it's designed for the bride who wants to glow from every angle.
All Dresses
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MJ1014 - Halani
Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.
All Dresses
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MJ1117J - Femi Bow Shawl
An off-shoulder shawl adorned with dimensional floral appliques, designed with Femi in mind. Photographed with dress style MJ1117.
All Dresses
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MJ1006 - Henrie
Whispers of cascading chiffon compose the A-line skirt of our Henrie gown, which also features opulently sequined and beaded lace appliques along the sleeveless, sweetheart bodice.
All Dresses
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MJ1106 - Fleur
Taking a note from the luxurious details of the Roaring Twenties, the Fleur sheath features sequins, pearls and crystal beading draped throughout its slim tulle silhouette.
All Dresses
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MJ1101 - Francesca
Beaded and sequined appliques over filmy Chantilly lace impart the strapless Francesca sheath gown with a myriad of soft textures. A removable lace jacket features illusion sleeves and a high neckline. Jacket sold separately as MJ1101J.
All Dresses
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MJ1155 - Elliotte
Our bold Elliotte gown features a plunging sweetheart neckline and sheer bodice with exposed boning, creating a striking contrast beneath sequin and beaded lace appliques. Delicate spaghetti straps add lift, while the fitted crepe silhouette flows into a dramatic chapel-length train.
All Dresses
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MJ1101J - Francesca Jacket
A jacket composed of beaded, sequined lace appliques, designed with our Francesca gown in mind.
All Dresses
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MJ1061 - Gala
Crystal and pearl-encrusted straps are the only ornaments adorning the Gala gown, an understated Mikado ballgown with a subtle sweetheart neckline.
All Dresses
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MJ1151 - Esme
Sleek and sculptural, Esme is a statement-making sheath gown crafted entirely from liquid sequins that catch the light with every movement. The structured bodice features a cat-eye neckline and softly gathered detailing, cinching at the natural waist before flowing into a clean, elongating skirt. It’s a modern silhouette with a high-shine finish—bold, confident, and unapologetically glamorous. Esme comes with a detachable sequin bow, that is also available separately as style B41.
All Dresses
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MJ1015 - Hartley
Hartley, an elegant, traditional bridal sheath gown, features organza cut beaded lace against a Chantilly lace overskirt.
All Dresses
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MJ1052 - Gloria
Floral-embossed jacquard lends timeless, vintage appeal to this fit and flare, off-shoulder gown: The Gloria.
All Dresses
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MJ1115 - Fiori
Blossoms and leaves cascade down the bodice and illusion train hemline of the Fiori: a sleeveless sheath wedding dress with romance in every detail.
All Dresses
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