Collection: All Dresses
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MJ1064 - Georgia
The feminine lines of the Georgia gown feature a sweetheart neckline, off-shoulder straps and matte lace appliques trailing down a tulle sheath skirt.
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MJ1156 - Esther
Esther is a soft A-line gown that balances structure and sparkle with ease. The plunging sweetheart neckline leads into a sheer bodice with exposed boning, adorned with sequin and beaded lace appliques that trail into the layered sparkle tulle skirt. A chapel-length train completes the look—radiant, romantic, and designed to captivate.
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MJ1055 - Gracie
The ethereal beauty of the Gracie gown can be found in its botanical lace appliques, soft A-line tulle and tonal beadwork.
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M779
Whimsical yet grounded, this modest ballgown features boldly organic lace appliques that climb from the bodice to the billowing tulle sleeves. A scoop neckline softens the silhouette, while the full tulle skirt adds lightness and movement. Also available in all ivory, this gown offers a fresh, free-spirited take on traditional bridal style.
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MJ1110 - Frances
Lovely Frances's strapless sheath silhouette is embellished with subtle lace appliques over Chantilly lace.
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MJ1058 - Grayson
An appliqued illusion train adorns the Grayson gown, while the matte lace appliques also adorn the strapless bodice of this crepe gown.
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M772
A true expression of full-coverage elegance, this sheath gown is designed in delicate all over Chantilly lace. The high neckline and long sleeves offer a timeless, refined silhouette, while the fitted shape glides softly over the frame. A chapel-length train and covered buttons down the back complete the look with classic, graceful detail.
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MJ1104 - Fayra
Tones and textures intermingle as this strapless fit and flare gown, the Fayra, showcases beaded and sequined lace appliques over a floral glitter print and Chantilly lace.
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MJ1060 - Gabriella
The Gabriella gown features a ballet neckline and tonal beaded appliques on a Chantilly lace sheath silhouette.
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M773
Equal parts modest and fun, this gown pairs a soft V-neckline with flirty cap sleeves and eyelet lace detailing across the bodice. The tiered taffeta ballgown skirt brings volume and movement, adding a sense of playfulness to the polished silhouette. It’s a fresh take on full-coverage bridal style—spirited, feminine, and full of personality.
All Dresses
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MJ1108 - Faviana
Faviana's sweetheart sheath silhouette features beaded, sequined lace floral appliques over filmy tulle.
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M771
This elegant sheath gown is designed in all over sheet lace, offering refined texture from neckline to train. A high V-neckline and elongated sheer short sleeves provide graceful coverage, while a natural waistline softly defines the silhouette. Finished with a chapel-length sheer lace train and covered buttons that trail all the way down the back, the look is timeless, modest, and exquisitely detailed.
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M778
This modest gown pairs a structured square neckline with sheer long sleeves in eyelet lace that extend gracefully into the bodice. The textural contrast gives way to a gently ruched crepe skirt in a sheath silhouette, creating a look that’s both tailored and romantic—with a quiet confidence that never tries too hard.
All Dresses
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M777
Timeless and graceful, this modest ballgown features delicate cap sleeves and a soft scoop neckline. Elongated lace appliques cascade over layers of sparkle tulle, creating texture and dimension throughout the bodice and skirt. A natural waistline enhances the silhouette, while covered buttons trail down the back for a refined, romantic finish.
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F390 - Karenina
Allover lace gives Karenina its romantic texture, while a high halter neckline keeps the silhouette clean and modern. Soft streamers tie at the back of the neck and trail down the open back, adding a sense of movement to the natural-waisted sheath silhouette. It’s an effortlessly graceful gown with a poetic, slightly unconventional edge.
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M774
This modest sheath gown layers a ruched tulle bodice over all over sheet lace, creating depth and softness without sacrificing structure. A square neckline and long sheer tulle sleeves bring a touch of romance, while the natural waist and paneled skirt offer a clean, elongating silhouette. It’s a graceful blend of coverage and contour, with timeless detail in every layer.
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























