Collection: All Dresses
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MJ1163 - Elsie
Elsie is a romantic ballgown with a soft cat-eye neckline and a sculpted Basque waist for a flattering, elongating effect. The sheer bodice is gently ruched in lace and detailed with sequin lace appliques layered over Chantilly lace and tulle, creating depth and shimmer throughout. Full yet ethereal, this gown brings texture and elegance together in one graceful silhouette.
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MJ860 - Kenzie
Kenzie embodies glamour, with diaphanous sequined lace appliques falling symmetrically across this sheath gown.
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MJ954 - Irene
A dreamy combination of sequins and pearled beading adorns this ballgown, elevated by lace appliques and frothy tulle.
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MJ950 - Ireland
Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
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MJ951 - Italia
Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
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MJ962 - Ioana
Sheer tulle sweeps across this A-line gown's striking, sequin-embroidered lace bodice.
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MJ854 - Karen
The MJ854 Karen's gown features intricately beaded lace appliques, forming a luxurious textural landscape. The ornate detailing adorns the bodice and extends to the off-shoulder sleeves, creating a lavish and sophisticated look. This tapestry-like embellishment adds depth and visual interest to the dress, enhancing its elegance and allure.
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MJ961 - Iris
This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown balances romantic floral drama with an elegant silhouette, resulting in a visually stunning and uniquely colorful bridal look.
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MJ861 - Kalani
Kalani pairs breezy cotton lace with a luxe stretch crepe and illusion netting for the train.
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MJ808 - Liberty
Sequined floral appliqués adorn Liberty's illusion bodice and sheer hemline.
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MJ1160 - Ebony
Ebony is a dazzling soft A-line gown with a pointed scoop neckline and delicately beaded lace appliques that trail across the bodice. Layers of sparkle tulle create subtle movement and light-catching depth in the skirt, while covered buttons run down the train for a polished, romantic finish. It’s a fresh, floral-forward take on ethereal elegance.
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MJ1112 - Fletcher
The Fletcher ballgown is composed of cotton lace and pearl accents over translucent tulle.
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MJ1118 - Flavia
Introducing Flavia: an opulent off-shoulder sheath gown embellished with beaded, sequined and pearl lace appliques.
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MJ1164 - Evangeline
Evangeline is a romantic ballgown with a soft scoop neckline and off-the-shoulder sleeves, all adorned in ornate Venetian-style lace. The bodice is gently ruched and shaped with a subtle Basque waist, offering a sculpted, feminine silhouette. A full, dramatic skirt completes the look—elegant, expressive, and made to leave a lasting impression.
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MJ1158 - Enya
Enya is a statement in shimmer, with all over sequin lace appliques layered over sparkle tulle for a radiant, dimensional effect. The V-neckline and low back create a sleek, elongating silhouette, while the sheer chapel-length train, finished in lace, adds softness and drama from behind. Bold, elegant, and designed to shine from every angle.
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MJ1150 - Eden
Eden is a soft A-line gown wrapped in sequin-embroidered lace over layers of sparkle tulle, offering a dimensional glow with every movement. The sheer bodice reveals an exposed boning corset beneath, blending delicacy with modern structure. A flowing skirt and chapel-length train complete the look—romantic, elevated, and effortlessly refined. Please note: This style does not allow for custom changes.
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MJ1063 - Gina
Oversized matte lace appliques blossom across the soft A-line silhouette of the Gina gown.
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Quick DeliveryMJ1154 - Elodie
Elodie is a luminous sheath gown that pairs beaded and sequin lace appliques with layers of shimmering sparkle tulle for multidimensional shine. The plunging sweetheart neckline highlights the sheer bodice, where exposed boning adds structure beneath the surface. Sleek and radiant, it's designed for the bride who wants to glow from every angle.
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MJ1101 - Francesca
Beaded and sequined appliques over filmy Chantilly lace impart the strapless Francesca sheath gown with a myriad of soft textures. A removable lace jacket features illusion sleeves and a high neckline. Jacket sold separately as MJ1101J.
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MJ1155 - Elliotte
Our bold Elliotte gown features a plunging sweetheart neckline and sheer bodice with exposed boning, creating a striking contrast beneath sequin and beaded lace appliques. Delicate spaghetti straps add lift, while the fitted crepe silhouette flows into a dramatic chapel-length train.
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MJ1101J - Francesca Jacket
A jacket composed of beaded, sequined lace appliques, designed with our Francesca gown in mind.
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MJ1115 - Fiori
Blossoms and leaves cascade down the bodice and illusion train hemline of the Fiori: a sleeveless sheath wedding dress with romance in every detail.
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























