Collection: All Dresses
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F385CP1 - Cleopatra Cape
This soft crocheted lace cape drapes gently over the shoulders, adding pattern, texture, and richness to the simplicity of the Cleopatra gown. The intricate lacework offers a touch of artisanal romance, creating a beautifully layered look for the bride who loves clean lines with unexpected detail.
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F380 - Juliette
Romantic in detail and effortless in spirit, Juliette is crafted from all over eyelash sheet lace with a soft A-line silhouette. The sheer bodice pairs alternating panels of lace and exposed boning beneath a sweetheart neckline, blending delicate texture with subtle structure. A thigh-high slit adds freedom of movement and a touch of flirtation—perfect for the bride who does things her own way.
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F391 - Isolde
Unconventional and undeniably romantic, Isolde is a two-piece gown designed for the free-spirited bride. The cropped lace top features a soft Basque waist, paired with a flowing skirt finished with a scalloped hem and a thigh-high slit. It's a look that feels effortless, a little daring, and entirely its own. Also available in crepe as style F391A, or without a slit as style F391NS.
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F385CP3 - Cleopatra Cape
Designed to elevate the simplicity of the Cleopatra gown, this high-neck cape is crafted from all over sheet lace for a touch of dramatic romance. The scalloped hem adds texture and movement, making it the perfect layering piece for a bride who wants to make a statement—then slip it off for a sleek reception reveal.
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F387 - Ophelia
Delicate and understated, Ophelia is a sheath gown cut from all over sheet lace for a soft, textural finish. A sweetheart neckline and slender spaghetti straps frame the bodice, while a low V-back adds just the right amount of allure. It’s a quietly romantic silhouette for the bride drawn to subtle detail and natural ease.
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F386 - Dawson
A nod to one of our all-time favorites, Dawson echoes the spirit of the Marlowe gown with a modern twist. This soft A-line silhouette is cut from floral-printed knit for a comfortable, weightless feel. A dramatic keyhole back and halter neckline add just the right amount of edge to its otherwise effortless charm.
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F383 - Cecilia
Delicate and quietly detailed, Cecilia is a soft A-line gown crafted from all over Chantilly lace. The bodice features subtle exposed boning beneath a soft Basque waistline, with slender spaghetti straps that keep the silhouette light and effortless. It's a naturally romantic look with just enough structure to feel intentional, never overdone.
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F389 - Guinevere
Romantic and softly structured, Guinevere features a plunging V-neckline framed by long lace sleeves and delicate lace trim along the bodice. The ruched bodice and thick, gathered waistband add shape and texture at the natural waist, while the chiffon skirt flows into a relaxed A-line silhouette.
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F381 - Josephine
Graceful and grounded, Josephine features a high illusion neckline and all over sheet lace in a slim sheath silhouette. A natural waistline creates gentle definition, while the scalloped lace hem adds a romantic finish with just a hint of vintage charm. It's an effortlessly refined look for the bride who values quiet detail over drama.
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Quick DeliveryF116 - Marlowe
Marlowe is not only stunning but the perfect blend of low-key elegance and clean modern lines.
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F307 - Franklin
Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.
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F344 - Azalea
Find the perfect dress for your happily ever after with the F344 Azalea wedding gown. An architectural scooped strapless neckline, composed of artfully draped chiffon, provides a gorgeous contrast to Azalea's corded lace sheath silhouette. The result is a beautifully detailed gown that is as delicate as the azalea flower itself. Intricate, flattering, and graceful, this dress is a breathtaking choice for both traditional and contemporary weddings. Bring a sense of natural beauty to your wedding look when you try the F344 Azalea gown at your local Allure Bridals retailer.
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F309J - Nina Jacket
Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
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F368 - Hayworth
It'll be all eyes on the bride in the Hayworth, a long sleeved, off-shoulder Chantilly lace sheath gown.
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F365 - Astor
Tulle and cotton lace blooms are the perfect marriage in our strapless Astor ballgown. Photographed with neckscarf, CP70A, sold separately.
All Dresses
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F309 - Nina
Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette. This Wilderly F309 gown is also available with jacket F309J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.
All Dresses
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F226 - Charli
Completely timeless as a strapless look and completely captivating with detachable statement sleeves. This Wilderly F226 gown is also available with detachable sleeves F226SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.
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E581 - Hilma
Hilma is sleek, modern, and subtly romantic. The stretch crepe sheath silhouette skims the figure with clean lines, accented by soft ruching for a flattering fit. A daring high slit adds movement and allure, while lace godets at the skirt introduce a touch of delicate texture. The straight strapless neckline keeps the look minimal and contemporary, and the detachable long lace sleeves offer the option for added coverage and styling versatility.
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























