Collection: All Dresses
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F346 - Lily
Like the delicate petals of its namesake, the F346 Lily gown flows elegantly, creating a gently captivating look. Lily's soft crepe chiffon sheath silhouette pairs a simple ballet neckline with full-length off-shoulder sleeves and a draped back. This simple yet alluring gown strikes a perfect balance between innocence and romance. Step into your happily ever after with a gown that shows off who you are and what you love. Try the F346 Lily gown and explore the rest of our Wilderly collection at an Allure Bridals retailer near you.
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F361 - Sophia
This two piece crepe Sophia set is both understated and bold; fluid, sparkling beaded fringe embellishes the waistline of the cropped bodice. Available in both a long and mini-skirt opttion.
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F307 - Franklin
Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.
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F348 - Peony
The F348 Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap. This gown is both playful and gentle. It will look as beautiful during your elegant walk down the aisle as it does when dancing to your favorite songs at the reception. Embody the richness and charm of this beautiful flower when you try the gown for yourself. Ask for the F348 Peony dress at your local Allure Bridals retailer today.
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E581 - Hilma
Hilma is sleek, modern, and subtly romantic. The stretch crepe sheath silhouette skims the figure with clean lines, accented by soft ruching for a flattering fit. A daring high slit adds movement and allure, while lace godets at the skirt introduce a touch of delicate texture. The straight strapless neckline keeps the look minimal and contemporary, and the detachable long lace sleeves offer the option for added coverage and styling versatility.
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E587 - Brewer
Brewer blends sleek sophistication with a touch of sparkle. The fitted V-neck bodice is adorned with beaded and sequin lace, adding texture and subtle shimmer, while sleeveless design keeps the look light and balanced. The stretch crepe sheath skirt skims the figure with clean, modern lines, creating a gown that feels both effortlessly elegant and comfortably wearable—perfect for the bride seeking refined style at an accessible price point.
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E568 - Anderson
Anderson is sleek sophistication with a touch of opulence. The sheath silhouette, cut in smooth, luxurious crepe, is accented by a straight off-the-shoulder neckline that frames the collarbone with modern elegance. Delicate pearls and beading trace the bodice, adding subtle texture and luminosity. With detachable off-the-shoulder straps, Anderson offers versatile styling for the bride who wants streamlined glamour with just the right hint of embellishment.
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F307J - Franklin Jacket
Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette.
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F248 - Rema
Deep side cutouts and a keyhold open back add drama to Rema's minimalist silhouette.
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E570 - Burns
Burns is a modern study in texture and line. The sleek sheath silhouette, tailored in luxe crepe, is adorned with pearls and beading that add subtle sparkle and dimension. A plunging V-neckline and geometric cutouts lend a contemporary edge, creating a gown that feels both architectural and romantic—perfect for the bride who wants clean sophistication with a touch of artistry.
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E585 - Fairman
Fairman is sleek and modern with a hint of drama. The strapless cateye neckline lends a bold, architectural edge to the minimalist sheath silhouette, while the smooth crepe fabric skims the body with clean precision. A thigh-high slit adds movement and allure, making Fairman perfect for the bride who loves refined simplicity with a contemporary twist.
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E574 - Schurman
Schurman is sleek sophistication with a romantic edge. The stretch crepe sheath silhouette skims the figure, enhanced by artful ruching that flatters from every angle. A sweetheart off-the-shoulder neckline frames the collarbone with timeless elegance, while the clean, unembellished design lets the luxurious drape and texture of the crepe take center stage. Perfect for the bride who loves minimalism with a touch of softness.
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E584 - Sands
Sands blends classic romance with modern versatility. The strapless sweetheart bodice, crafted in delicate lace, pairs beautifully with the sleek lines of a stretch crepe sheath skirt for a refined, figure-skimming effect. Detachable long lace sleeves allow for two distinct looks—covered and traditional for the ceremony, then effortlessly strapless for the reception—making this gown perfect for the bride who wants timeless elegance with adaptable styling.
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E554 - Paxson
Paxson is a study in contrast—sleek, sculptural, and undeniably bold. The sheer bodice, defined by exposed boning and a gathered strapless sweetheart neckline, carves out a striking silhouette against the fluid stretch crepe. A daring thigh-high split and illusion accents complete the look, making Paxson a statement piece for the bride who isn’t afraid to own the room.
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DVL27CP - Evil Queen Cape
The Evil Queen sweeping crepe cape delivers an unforgettable statement. Perfect for a bride who embraces her confidence and desires a look as daring as it is enchanting, this gown is a tribute to the mystery of the Evil Queen’s iconic style.
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D366 - Rapunzel
Inspired by Rapunzel’s artistic spirit, this fit and flare gown features a sweetheart neckline with matte lace detailing contrasted against the illusion fabric seen on the sleeves, along the bodice and train providing a subtle nod to the Sun Drop Flower. Our Rapunzel wedding dress combines the elegance and class of the modern woman with the beautiful earnestness of a young girl chasing her dreams. From the delicate illusion sleeves all the way down to the floral motifs trailing behind you on the train, every inch of this dress will make you feel magical, confident, and beautiful on your special day. Find your Rapunzel wedding dress and make your wedding dreams come true at your local Allure Bridals retailer. This Disney Fairy Tale Weddings D366 gown is also available with detachable train D366T sold separately. Shop both gown and detachable train when you search for your local Disney Fairy Tale Weddings retailer today.
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D324 - Jasmine
To honor the 30th anniversary of Aladdin, this Jasmine-inspired gown embodies the richness and intricacy of the palace and details seen throughout the film; iridescent sequins cover the embroidered lace seen throughout, while sheer illusion cutouts illuminate the detail of the lacework. A matching jacket finishes the look. This Disney Fairy Tale Weddings D324 gown is also available with jacket D324J sold separately. Shop both gown and jacket when you search for your local Disney Fairy Tale Weddings retailer today.
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C784
This sleek sheath gown is designed to sculpt and streamline, featuring a sweetheart neckline and delicate spaghetti straps. The bodice glistens with beaded and sequin lace appliques, while the crepe skirt cinches with a subtle Basque waist and flows effortlessly into a soft train. Finished with covered buttons down the back, this silhouette is both refined and striking.
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A1358
This sleek crepe sheath gown stuns with a corset-style bodice, featuring a draped sweetheart neckline and off-the-shoulder sleeves. A subtle Basque waistline adds sculpting, while covered buttons trail down the back of the train for a refined finish. Please note: This style does not allow for custom changes.
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























