Collection: All Dresses
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F307J - Franklin Jacket
Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette.
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F248 - Rema
Deep side cutouts and a keyhold open back add drama to Rema's minimalist silhouette.
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E570 - Burns
Burns is a modern study in texture and line. The sleek sheath silhouette, tailored in luxe crepe, is adorned with pearls and beading that add subtle sparkle and dimension. A plunging V-neckline and geometric cutouts lend a contemporary edge, creating a gown that feels both architectural and romantic—perfect for the bride who wants clean sophistication with a touch of artistry.
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E585 - Fairman
Fairman is sleek and modern with a hint of drama. The strapless cateye neckline lends a bold, architectural edge to the minimalist sheath silhouette, while the smooth crepe fabric skims the body with clean precision. A thigh-high slit adds movement and allure, making Fairman perfect for the bride who loves refined simplicity with a contemporary twist.
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E574 - Schurman
Schurman is sleek sophistication with a romantic edge. The stretch crepe sheath silhouette skims the figure, enhanced by artful ruching that flatters from every angle. A sweetheart off-the-shoulder neckline frames the collarbone with timeless elegance, while the clean, unembellished design lets the luxurious drape and texture of the crepe take center stage. Perfect for the bride who loves minimalism with a touch of softness.
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E584 - Sands
Sands blends classic romance with modern versatility. The strapless sweetheart bodice, crafted in delicate lace, pairs beautifully with the sleek lines of a stretch crepe sheath skirt for a refined, figure-skimming effect. Detachable long lace sleeves allow for two distinct looks—covered and traditional for the ceremony, then effortlessly strapless for the reception—making this gown perfect for the bride who wants timeless elegance with adaptable styling.
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E554 - Paxson
Paxson is a study in contrast—sleek, sculptural, and undeniably bold. The sheer bodice, defined by exposed boning and a gathered strapless sweetheart neckline, carves out a striking silhouette against the fluid stretch crepe. A daring thigh-high split and illusion accents complete the look, making Paxson a statement piece for the bride who isn’t afraid to own the room.
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DVL27CP - Evil Queen Cape
The Evil Queen sweeping crepe cape delivers an unforgettable statement. Perfect for a bride who embraces her confidence and desires a look as daring as it is enchanting, this gown is a tribute to the mystery of the Evil Queen’s iconic style.
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D366 - Rapunzel
Inspired by Rapunzel’s artistic spirit, this fit and flare gown features a sweetheart neckline with matte lace detailing contrasted against the illusion fabric seen on the sleeves, along the bodice and train providing a subtle nod to the Sun Drop Flower. Our Rapunzel wedding dress combines the elegance and class of the modern woman with the beautiful earnestness of a young girl chasing her dreams. From the delicate illusion sleeves all the way down to the floral motifs trailing behind you on the train, every inch of this dress will make you feel magical, confident, and beautiful on your special day. Find your Rapunzel wedding dress and make your wedding dreams come true at your local Allure Bridals retailer. This Disney Fairy Tale Weddings D366 gown is also available with detachable train D366T sold separately. Shop both gown and detachable train when you search for your local Disney Fairy Tale Weddings retailer today.
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D324 - Jasmine
To honor the 30th anniversary of Aladdin, this Jasmine-inspired gown embodies the richness and intricacy of the palace and details seen throughout the film; iridescent sequins cover the embroidered lace seen throughout, while sheer illusion cutouts illuminate the detail of the lacework. A matching jacket finishes the look. This Disney Fairy Tale Weddings D324 gown is also available with jacket D324J sold separately. Shop both gown and jacket when you search for your local Disney Fairy Tale Weddings retailer today.
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C784
This sleek sheath gown is designed to sculpt and streamline, featuring a sweetheart neckline and delicate spaghetti straps. The bodice glistens with beaded and sequin lace appliques, while the crepe skirt cinches with a subtle Basque waist and flows effortlessly into a soft train. Finished with covered buttons down the back, this silhouette is both refined and striking.
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A1358
This sleek crepe sheath gown stuns with a corset-style bodice, featuring a draped sweetheart neckline and off-the-shoulder sleeves. A subtle Basque waistline adds sculpting, while covered buttons trail down the back of the train for a refined finish. Please note: This style does not allow for custom changes.
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9965
Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout. The streamlined design of this Allure Bridals wedding dress imbues your bridal look with class, confidence, and modern sophistication. See if the Allure 9965 simple and elegant gown is right for your dream wedding when you try it on at your local Allure Bridals retailer.
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Quick DeliveryA1214
Accented by a pair of detachable puffed illusion sleeves, this chic crepe gown features a sprinkling of beaded and sequined lace appliques. This Allure Bridals A1214 gown is also available with detachable sleeves A1214SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.
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A1169
This sheath gown balances ornate and minimal design elements. The bodice shimmers with intricate pearl beading, creating a luxurious, eye-catching top. In contrast, the waist features fluid, ruched crepe, offering a sleek and understated transition. The Allure A1169 has a juxtaposition of textures and styles results in a sophisticated and well-balanced bridal silhouette.
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Quick Delivery3450
Modern style, elegant details, and just a touch of sparkle make the Allure Romance 3450 a standout in this collection of breathtaking, romantic designs. Beaded lace appliqués softly trail down the bodice of this crepe sheath gown, creating a flattering, eye-catching design that will make you look and feel your best as you walk down the aisle. Find your Allure Romance 3450 wedding dress when you shop the Allure Romance collection at your local retailer.
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























