Collection: All Dresses
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E508 - Minerva
The statuesque Minerva gown features a matte-finish buttery crepe, gathered and ruched beautifully at the waist and accented with an off-shoulder boned bodice.
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W546
Bold and sculpted, this stretch crepe sheath gown features a plunging V-neckline and flattering asymmetrical draping through the bodice. A daring thigh-high slit adds movement and edge, while the square open back offers clean structure, finished with covered buttons trailing down the train.
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W544
This soft A-line gown pairs a sleek crepe bodice and skirt with billowy chiffon sleeves for a look that’s both polished and romantic. The natural waist is cinched for definition, while a thigh-high slit adds a touch of movement and edge. Finished with a short, sweet train, it’s the perfect blend of ease, confidence, and understated drama.
All Dresses
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R3851
This minimalist sheath gown keeps a clean silhouette while quietly layering in detail. Crafted in crepe with sequin lace appliques over Chantilly lace, it features a high neckline, long sleeves, and a natural waistline that flatters without fuss. The look is finished with a soft, floor-length hem for an elegant, understated presence.
All Dresses
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MJ1159 - Emerson
Emerson blends modern minimalism with intricate detailing, featuring a high boat neckline and sculpted crepe silhouette. Sheer side panels add subtle edge, while an exaggerated keyhole back creates a striking reveal, anchored by a delicate beaded strap. Sequin lace appliques bring soft shimmer to this sleek, structured gown—perfect for the bride who wants a quiet front and a bold exit.
All Dresses
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MJ1162 - Everyl
Everyl features a strapless sweetheart neckline with a gathered twist at the bodice, offering soft structure and a subtle focal point. Dimensional lace appliques cascade from the bodice to the hips, adding depth and movement over the fitted silhouette. A sheer back with exposed boning and covered buttons leads into a chapel-length train, creating a romantic finish with just the right amount of edge.
All Dresses
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MJ1155 - Elliotte
Our bold Elliotte gown features a plunging sweetheart neckline and sheer bodice with exposed boning, creating a striking contrast beneath sequin and beaded lace appliques. Delicate spaghetti straps add lift, while the fitted crepe silhouette flows into a dramatic chapel-length train.
All Dresses
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MJ1056 - Goldie
An Old Hollywood-inspired gathered halter silhouette gives Goldie a vintage twist on a minimalist approach to bridal styling.
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MJ1062 - Galilea
The Galilea sheath features a gathered crepe bodice, accented by a softly scrooped crystal and pearl-encrusted neckline.
All Dresses
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MJ1050 - Gigi
The Gigi gown is a figure-hugging crepe sheath gown, featuring a glittering pearl sweetheart bodice.
All Dresses
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M778
This modest gown pairs a structured square neckline with sheer long sleeves in eyelet lace that extend gracefully into the bodice. The textural contrast gives way to a gently ruched crepe skirt in a sheath silhouette, creating a look that’s both tailored and romantic—with a quiet confidence that never tries too hard.
All Dresses
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F385 - Cleopatra
Clean, confident, and endlessly versatile, Cleopatra is a minimalist crepe sheath with a soft sweetheart neckline and a thin belt accenting the natural waist. Perfectly simple on its own, it also sets the stage for a dramatic accessory moment—equally striking styled up or worn as-is for a timeless, modern look. Please note: This style does not allow for custom changes.
All Dresses
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F307 - Franklin
Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.
All Dresses
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F348 - Peony
The F348 Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap. This gown is both playful and gentle. It will look as beautiful during your elegant walk down the aisle as it does when dancing to your favorite songs at the reception. Embody the richness and charm of this beautiful flower when you try the gown for yourself. Ask for the F348 Peony dress at your local Allure Bridals retailer today.
All Dresses
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E581 - Hilma
Hilma is sleek, modern, and subtly romantic. The stretch crepe sheath silhouette skims the figure with clean lines, accented by soft ruching for a flattering fit. A daring high slit adds movement and allure, while lace godets at the skirt introduce a touch of delicate texture. The straight strapless neckline keeps the look minimal and contemporary, and the detachable long lace sleeves offer the option for added coverage and styling versatility.
All Dresses
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E587 - Brewer
Brewer blends sleek sophistication with a touch of sparkle. The fitted V-neck bodice is adorned with beaded and sequin lace, adding texture and subtle shimmer, while sleeveless design keeps the look light and balanced. The stretch crepe sheath skirt skims the figure with clean, modern lines, creating a gown that feels both effortlessly elegant and comfortably wearable—perfect for the bride seeking refined style at an accessible price point.
All Dresses
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E568 - Anderson
Anderson is sleek sophistication with a touch of opulence. The sheath silhouette, cut in smooth, luxurious crepe, is accented by a straight off-the-shoulder neckline that frames the collarbone with modern elegance. Delicate pearls and beading trace the bodice, adding subtle texture and luminosity. With detachable off-the-shoulder straps, Anderson offers versatile styling for the bride who wants streamlined glamour with just the right hint of embellishment.
All Dresses
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























