Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout. The streamlined design of this Allure Bridals wedding dress imbues your bridal look with class, confidence, and modern sophistication. See if the Allure 9965 simple and elegant gown is right for your dream wedding when you try it on at your local Allure Bridals retailer.

The Allure 9603 matte-styled wedding dress creates a statuesque effect and softens the back with a statement bow. For more low back bow wedding dresses such as the Allure 9603, please check out our collections today!

Accented by a pair of detachable puffed illusion sleeves, this chic crepe gown features a sprinkling of beaded and sequined lace appliques. This Allure Bridals A1214 gown is also available with detachable sleeves A1214SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

This sheath gown balances ornate and minimal design elements. The bodice shimmers with intricate pearl beading, creating a luxurious, eye-catching top. In contrast, the waist features fluid, ruched crepe, offering a sleek and understated transition. The Allure A1169 has a juxtaposition of textures and styles results in a sophisticated and well-balanced bridal silhouette.

Modern style, elegant details, and just a touch of sparkle make the Allure Romance 3450 a standout in this collection of breathtaking, romantic designs. Beaded lace appliqués softly trail down the bodice of this crepe sheath gown, creating a flattering, eye-catching design that will make you look and feel your best as you walk down the aisle. Find your Allure Romance 3450 wedding dress when you shop the Allure Romance collection at your local retailer.

A minimalist silhouette and understated cutouts lend a modern flair to this long sleeved bridal sheath gown, designed in a chic stretch crepe.

This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.

A figure-skimming crepe composes the skirt and train of this lovely strapless number. This Allure Bridals 9952 gown is also available with detachable train 9952T sold separately. Shop both gown and train when you search for your local Allure Bridals retailer today.

A stunningly simple crepe, draped just so, creates the perfect silhouette and split skirt for a dramatic aisle entrance...and the reception dance floor.

Tonal beading, along with sequins and pearled appliques, adorn the soft, flexible crepe of this sleeveless, V-neck sheath wedding dress.

Clean, elegant and minimalist, this sleeveless sheath is both timeless and flattering.

Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.

Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.

Sheet tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.

The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion net and shimmering embroidered appliqués.

The Eloise gown is a charming sheath wedding dress in soft ivory crepe, designed with clean tailoring and understated elegance. A square neckline and natural waistline create a refined structure, while short puff sleeves add a touch of playful drama. Delicate bow accents lend a whimsical flourish, balancing modern simplicity with romantic detail. Floor-length and effortlessly graceful, this gown reflects Eloise Bridgerton’s spirited independence—thoughtful, clever, and never one to blend into the background.

Sleek and architectural in its simplicity, this strapless crepe gown features a sculpted bodice and subtle ruching that accentuates the waist and hips. The basque waistline and sheath silhouette create a smooth, elongated shape that flatters from every angle. Crafted from luxurious crepe, the design offers a polished, modern aesthetic that’s effortlessly elegant. Pair with Cape CP76 for added movement and drama.

Calypso  is crafted from smooth crepe and enhanced with delicately ruched chiffon across the bodice and waist, creating an asymmetrical waistline and a romantic sweetheart neckline. Off-the-shoulder chiffon drape straps extend gracefully and can attach to the optional detachable floor-length chiffon cape, adding flowing movement and a dramatic, ethereal finish.

The Palmera gown combines effortless elegance with distinctive style, featuring a flowing chiffon skirt paired with a V-neck crepe bodice. Its halter neckline and empire waist create a flattering, airy silhouette, while fabric-covered buttons trail down the length of the train for a refined, polished finish—perfect for brides seeking a modern yet timeless wedding look.

Elegant and modest, this A-line crepe gown features a square neckline with short puff sleeves and a high back finished with buttons down the train. A versatile crepe sash can be tied into a bow at the back or styled in other ways, adding a personalized touch to the refined silhouette.

This gown features a modest square neckline and crepe bodice with cap sleeves, paired with a voluminous ballgown skirt. Layers of tulle ruffles, defined with horsehair trim, add playful movement and texture, creating a design that is both refined and delightfully fun.

The Destiny gown offers a modern take on classic romance. This strapless sheath features a soft crepe base with a ruched tulle overlay that adds dimension and texture. The scoop-cateye neckline and pearl-adorned bodice create an elegant focal point, while the basque waist subtly defines the silhouette. Complete the look with a matching neck scarf, CP77, sold separately.

Clean and modern, Danni is a crepe sheath dress featuring a square neckline and delicate spaghetti straps. Minimalist in design, it is elevated by a ruched, sash detail around the waist and hips that subtly accentuates the natural waist, creating a sleek and sophisticated silhouette for the contemporary bride.