This A-line tulle gown features matte lace appliques and a delicate beaded waistband.

The slightest hint of an illusion back adds a layer of mystique and elegance to this sleeveless, fit and flare Mikado gown.

This off-shoulder ballgown is a dream come true, with a shimmering satin finish complemented by a textured bodice featuring metallic threading and dimensional appliqués.

Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.

Lovely lace blooms across the sheer netting of this A-line gown.

Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown. Feel like royalty with the ethereal lacework and magnificently layered skirt of this dress. Whether you’re matching the natural theme of an outdoor wedding or walking down the aisle of an elegantly decorated chapel, the Allure Romance 3500 floral wedding gown will have you soaking up adoration as the center of attention. Try it on when you book your appointment with an Allure Bridals retailer today.

Blossoms and leafy vines fall down the bodice and skirt of this sleeveless A-line gown, settling on the hem.

Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.

Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.

Fluid chiffon composes the A-line skirt of this strappy wedding dress, which features sequined lace over Chantilly lace across the bodice and illusion train.

The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.

Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves. This Allure Bridals A1100 gown is also available with detachable sleeves A1100SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

Layers of sequined glitter tulle, beading and delicate sheer fabric lend stunning texture to this gown - which is finished with a one-shoulder tulle jacket for dramatic effect.

This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves. This Allure Bridals A1109 gown is also available with detachable sleeves A1109SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

Dreamy appliqués cover the bodice of this romantic A-line gown.

This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the form-fitting sheath style and the lavish floral motifs results in a gown that's both elegant and dramatically beautiful.

Sprays of wildflowers cover the bodice and hemline of this A-line gown.