Luxurious sequined fabric composes this A-line gown, accented by a subtle squared neckline and sweeping floral appliqués.

Iconic in silhouette and fabric, this mikado ballgown is embellished with sequined, beaded lace appliques.

Worthy of a fairy princess, this dreamy off-shoulder ballgown features sequined lace appliques laid over layers of tulle.

Beaded and sequined appliqués adorn the bodice, off-shoulder starps and hemline of this traditional, graceful ballgown.

Tonal matte sequined and beaded lace appliques adorn a Chantilly lace backdrop of this ultra-romantic sheath gown, which features removable illusion sleeves. This Allure Couture C704 gown is also available with detachable sleeves C704SL sold separately. Shop both gown and sleeves when you search for your local Allure Couture retailer today.

Accented by metallic threaded vines, the bodice of this off-shoulder ballgown is composed of soft overlapping petals for an additional touch of romance.

Dearest Gentle Reader, one thing is certain: you are sure to embody embody the essence of romance in this absolute dream of a gown. Puffed sleeves and a wide scoop neck lend softness to the regal nature of this A-line gown's sequined lace appliques and cathedral train.

Ethereal, feminine and understated in its elegance, this soft A-line gown features delicate tulle throughout and is finished with a set of sheer bishop sleeves, beautifully balancing the pleated bodice and cumberbund waist.

Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.

The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds depth and visual interest. The gown's silhouette accentuates curves while the varied textures create a stunning, multidimensional bridal look.

Make beauty look effortless with the Allure A1112 gown from Allure Bridals. Delicately sheer tulle sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown. As part of our flagship line, the Allure Bridals Collection, this gown resonates with glamour and elegance with its fashion-forward design. Sheer, delicate, and captivating, this coquette wedding dress will turn heads and make you feel like a goddess as you step into your happy ending. Find your local Allure Bridals retailer and book your appointment today to try on the Allure A1112 gown and find the wedding dress of your dreams.

Simple yet striking, this dove satin ballgown will turn every head.

Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.

Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.

Delicately sheer tulle, sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown.

Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.

Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour enhance this modern, minimalist design to create a gown that strikes the perfect balance of class and extravagance. Make the Allure Bridals 9813 minimalist wedding gown part of your dream wedding when you shop today at your local retailer.

This A-line tulle gown features matte lace appliques and a delicate beaded waistband.

Scattered lacy leaves seem to sway with the motion of this elegant A-line gown's sparkling tulle skirt.

This tulle ballgown features a garden of blooms along the bodice.

Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.

Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown.

Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.

Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.