Luxurious, sparkling appliqués trail down the bodice of this A-line tulle gown.

An elegant squared neckline accents the silhouette of this sleeveless lace gown.

Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.

Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.

Overblown leaves and blooms in soft matte lace overlays the traditional, full tulle skirt of this strapless bridal ballgown.

Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.

Finished with a pair of coordinating detachable sleeves, this shimmering, A-line tulle gown features soft matte lace appliques throughout. This Allure Bridals A1217 gown is also available with detachable sleeves A1217SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

The Allure A1108 elegant wedding gown strikes a perfect balance of modest charm and modern style, creating a breathtaking, timeless look for your wedding day. The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork. Flowy, natural, and graceful, every detail of this gown is designed to make you feel like a goddess on your big day. Make the Allure A1108 nature-gown part of your dream wedding when you shop at your local Allure Bridals retailer.

Simple yet striking, this dove satin ballgown will turn every head.

The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.

Statuesque and sparse, this jaw-dropping stretch Mikado gown features a beautifully sculptural detachable train. This Allure Bridals A1113 gown is also available with detachable train A1113T sold separately. Shop both gown and train when you search for your local Allure Bridals retailer today.

This A-line tulle gown features matte lace appliques and a delicate beaded waistband.

This off-shoulder ballgown is a dream come true, with a shimmering satin finish complemented by a textured bodice featuring metallic threading and dimensional appliqués.

Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.

Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown. Feel like royalty with the ethereal lacework and magnificently layered skirt of this dress. Whether you’re matching the natural theme of an outdoor wedding or walking down the aisle of an elegantly decorated chapel, the Allure Romance 3500 floral wedding gown will have you soaking up adoration as the center of attention. Try it on when you book your appointment with an Allure Bridals retailer today.

Blossoms and leafy vines fall down the bodice and skirt of this sleeveless A-line gown, settling on the hem.

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.

Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.

Fluid chiffon composes the A-line skirt of this strappy wedding dress, which features sequined lace over Chantilly lace across the bodice and illusion train.

The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.

Layers of sequined glitter tulle, beading and delicate sheer fabric lend stunning texture to this gown - which is finished with a one-shoulder tulle jacket for dramatic effect.

This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves. This Allure Bridals A1109 gown is also available with detachable sleeves A1109SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the form-fitting sheath style and the lavish floral motifs results in a gown that's both elegant and dramatically beautiful.

Sprays of wildflowers cover the bodice and hemline of this A-line gown.