Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 189 ITEMS
    • 9956

      9956

      Covered in blooms, this strikingly romantic A-line gown features lacy appliqués over a tulle train.
    • 9955

      9955

      Trailing vines and floral motifs cover this lovely sheath gown from head to toe.
    • 9954

      9954

      Dimensional lace appliqués bloom across the traditional bodice of this brushed satin ballgown.
    • 9953L

      9953L

      Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.
    • 9953

      9953

      Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.
    • 9952T - Train

      9952T - Train

      Sheer tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.
    • 9952

      9952

      A figure-skimming crepe composes the skirt and train of this lovely strapless number.
    • 9951

      9951

      Soft dimensional lace appliqués are accented with a gorgeous holographic glitter to make this full A-line gown truly sparkle.
    • 9950L

      9950L

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9950

      9950

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9915

      9915

      Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.