Collection: Allure Bridals Collection

Sheet tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.

The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds depth and visual interest. The gown's silhouette accentuates curves while the varied textures create a stunning, multidimensional bridal look.

Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.

The Allure 9956 is a romantic A-line wedding dress showcases floral beauty. Lacy appliqués adorned with blooms cover the gown, creating a striking and delicate appearance. The dress features a flowing tulle train, enhancing its dreamy allure. The combination of florals, lace, and tulle embodies a captivating and ethereal bridal look.

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.

This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the form-fitting sheath style and the lavish floral motifs results in a gown that's both elegant and dramatically beautiful.

All the lush floral lace imaginable adorns the striking lines of this off-shoulder sheath gown.

Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout. The streamlined design of this Allure Bridals wedding dress imbues your bridal look with class, confidence, and modern sophistication. See if the Allure 9965 simple and elegant gown is right for your dream wedding when you try it on at your local Allure Bridals retailer.

Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.

Ethereal lacy appliqués are strewn across the bodice, train and hemline of this off-shoulder A-line gown.

Subtle, traditional bridal beauty are the highlights of this strapless, sweetheart sheath gown.

The open back and dramatic plunge bodice of this stunning stretch crepe gown are offset by a high-neck overlay of appliquéd lace.

The open back and dramatic plunge bodice of this stunning stretch crepe gown are offset by a high-neck overlay of appliquéd lace. Pictured with veil, V043C. 

This off-shoulder ballgown is a dream come true, with a shimmering satin finish complemented by a textured bodice featuring metallic threading and dimensional appliqués.

Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.

Ethereal layers of tulle and delicate blossoms intermingle across the bodice of this off-shoulder gown.

Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.

Textured leaves and vines climb the bodice and sheer back of this strapless gown.

Sprays of wildflowers cover the bodice and hemline of this A-line gown.

Sprays of wildflowers cover the bodice and hemline of this A-line gown.

Finished with off-shoulder cap sleeves, this fit and flare appliquéd gown is all things glamorous and romantic.

Bouquets of roses trail down the bodice and full skirt of this off-shoulder gown.

This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion back.