Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.

Allure Bridals Dresses
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    • 182 ITEMS
    • 9953

      9953

      Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.
    • 9952T - Train

      9952T - Train

      Sheer tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.
    • 9952

      9952

      A figure-skimming crepe composes the skirt and train of this lovely strapless number.
    • 9951

      9951

      Soft dimensional lace appliqués are accented with a gorgeous holographic glitter to make this full A-line gown truly sparkle.
    • 9950L

      9950L

      A modern squared neckline accents the classic silhouette of this sleeveless lace gown in a modified lined version.
    • 9950

      9950

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9916

      9916

      A lace-framed subtly squared neckline accents the bodice of this A-line gown.
    • 9915

      9915

      Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.
    • 9914

      9914

      Ethereal layers of tulle and delicate blossoms intermingle across the bodice of this off-shoulder gown.
    • 9913

      9913

      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9912

      9912

      Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.
    • 9911

      9911

      A stunning illusion back with a row of covered buttons along the train.