Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 182 ITEMS
    • A1104


      Finished with a dramatic ballgown skirt of frothy tulle, this ballgown pairs a tonal beaded bodice with gauzy detachable sleeves.
    • A1103


      Undulating lace appliqués are layered atop delicate sheet lace to create a softly textured effect in this sleeveless sheath gown.
    • A1102


      The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.
    • A1101


      This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.
    • A1100


      Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves.
    • 9967


      Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.
    • 9966NS


      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9966


      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9965


      Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout.
    • 9964


      Dimensional beading and sequined appliqués glitter across the bodice of this traditional soft ballgown.
    • 9962L


      Lush floral lace creates striking lines on this lined version of our off-shoulder sheath gown.
    • 9962


      All the lush floral lace imaginable adorns the striking lines of this off-shoulder sheath gown.