A corded tie back accents the femininity and simplicity of F330 Brooklyn, a lace bridal sheath gown. The lace detailing creates a rich and regal look that will make you feel like a queen as you walk down the aisle, while the elegant back and silhouette offer bold beauty. Embrace your unique style on your special day when you try the F330 Brooklyn gown for yourself. Visit a local Allure Bridals retailer to see this and other breathtaking gowns in the Wilderly collection.

This two piece crepe Sophia set is both understated and bold; fluid, sparkling beaded fringe embellishes the waistline of the cropped bodice. Available in both a long and mini-skirt opttion.

A side-skimming sequined lace bodice leads to the high-halter neckline of Dusty's A-line silhouette.

On your wedding day, you deserve a gown that truly represents you. The F343 Poppy is full of beauty and character, leaving an impression on your guests as you walk down the aisle. Dreamy Poppy features a strapless, sweetheart corded lace bodice and A-line chiffon skirt. The unique structure and pleasing silhouette of this floral-inspired gown create a look that will make you feel elegant and regal on your big day. Find a dress to fall in love with when you try on the F343 Poppy or other Wilderly dresses at your local Allure Bridals retailer.

A corset-inspired laced back contrasts beautifully with Jenny's high-contrast lace and delicately puffed sleeves.

Coquettish Brigitte features a boned Alençon lace bodice, finished with frilled straps, atop an A-line tulle skirt.

Rows of fringe along Allison's waist, neckline and back add texture and edge to the romance of the A-line gown's traditional lace.

Ethereal chiffon not only provides fluidity and romance, but a playfully throwback 70s silhouette to Swift's gorgeous look.

Parrish is the definition of quiet luxury—cut in a rich, textured brocade that brings depth and dimension to every detail. The plunging V-neckline adds a modern edge to the structured bodice, while the full skirt, complete with hidden pockets, lends both presence and practicality. Regal yet understated, Parrish is made for the bride who appreciates timeless tailoring with a couture twist.

The F342 Dahlia is a minimalist at heart, with a softly gathered off-shoulder chiffon bodice as the showpiece of the entire look. This simple and elegant look is perfect for modern or modest brides. The streamlined front offers a subtle yet intriguing beauty, while the flow of the skirt creates a sense of magic and wonder. The F342 Dahlia is part of our nature-inspired Wilderly collection. Fall in love with the natural beauty and undeniable elegance of this gown when you try it on at your local Allure Bridals retailer.

Slip on the sheer sleeves or leave Regan as a strappy A-line gown perfect for an outdoor wedding. This Wilderly F236 gown is also available with detachable sleeves F236SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

An elegant peaked strapless bodice, subtly ruched, imparts the Bacall crepe sheath a timeless sophistication.

Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.

Marlowe is not only stunning but the perfect blend of low-key elegance and clean modern lines.

A detachable lace sleeve, designed with our Gardenia gown in mind.

Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.

Take a little twirl in the F340NC Tulip gown: a mini A-line look destined for your garden party elopement. The strapless plunge bodice drops into a layered short skirt to create a charming look. Intricate lace floral motifs cover this gown, evoking the new life and fresh beauty of spring. Whether you’re standing at the altar, posing for photos, or dancing the night away at your reception, the F340NC Tulip dress is a bold and captivating gown that’s sure to turn heads. Try it today at an Allure Bridals retailer near you.

Featuring our beaded lace Frankie jacket.

Soft, floral sheet lace abounds in the F347 Gardenia gown, which also features a detachable lace sleeve to create a versatile look for any season and any style. The intricate floral motifs create a sense of wild, natural beauty with this gown, making it perfect for outdoor weddings or nature-inspired themes. Available in both black and white, our F347 Gardenia wedding dress suits both the timeless beauty of a traditional wedding and the bold style of a modern bride. See what works for you when you try on the dresses at an Allure Bridals retailer.

Delicately romantic, Hope features a myrid of lace appliqués over layers of soft tulle.

Find the perfect dress for your happily ever after with the F344 Azalea wedding gown. An architectural scooped strapless neckline, composed of artfully draped chiffon, provides a gorgeous contrast to Azalea's corded lace sheath silhouette. The result is a beautifully detailed gown that is as delicate as the azalea flower itself. Intricate, flattering, and graceful, this dress is a breathtaking choice for both traditional and contemporary weddings. Bring a sense of natural beauty to your wedding look when you try the F344 Azalea gown at your local Allure Bridals retailer.

Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.

A gracefully draped cowl back, with a peek of lace, accents the perfect simplicity that is the Ava gown.

Slip on the sheer sleeves or leave Regan as a strappy A-line gown perfect for an outdoor wedding.