A nod to one of our all-time favorites, Dawson echoes the spirit of the Marlowe gown with a modern twist. This soft A-line silhouette is cut from floral-printed knit for a comfortable, weightless feel. A dramatic keyhole back and halter neckline add just the right amount of edge to its otherwise effortless charm.

Delicate and quietly detailed, Cecilia is a soft A-line gown crafted from all over Chantilly lace. The bodice features subtle exposed boning beneath a soft Basque waistline, with slender spaghetti straps that keep the silhouette light and effortless. It's a naturally romantic look with just enough structure to feel intentional, never overdone.

Romantic and softly structured, Guinevere features a plunging V-neckline framed by long lace sleeves and delicate lace trim along the bodice. The ruched bodice and thick, gathered waistband add shape and texture at the natural waist, while the chiffon skirt flows into a relaxed A-line silhouette.

Embroidered chiffon lace lends a soft texture to the sleeveless sheath silhouette of our Greer gown.

Clean, confident, and endlessly versatile, Cleopatra is a minimalist crepe sheath with a soft sweetheart neckline and a thin belt accenting the natural waist. Perfectly simple on its own, it also sets the stage for a dramatic accessory moment—equally striking styled up or worn as-is for a timeless, modern look. Please note: This style does not allow for custom changes.

For an additional touch of drama, Reba's detachable train features vintage-inspired puffed sleeves and oversized lace appliqués.

Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves. This Wilderly F323 gown is also available with detachable sleeves F323SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

The beautifully restrained satin sheath silhouette of the Tierney gown is balanced by a high neckline and stunning open cowl back.

This sheer chiffon cape is the perfect pairing for the structured crepe of the Cleopatra gown, adding softness and movement to its clean silhouette. With a high neckline and barely-there drape, it offers a weightless contrast that feels effortlessly romantic—ideal for the bride who wants just a hint of drama without the heaviness.

The simplicity of Hedy's A-line silhouette and straight strapless neckline is beautifully offset by the ruched tulle overlay against delicate cotton lace.

Sleek and unfussy, Buchanan is crafted from liquid satin that drapes like a dream. A scoop neckline and delicate spaghetti straps keep the look pared-back and clean, while a feminine bow detail at the waist adds just the right amount of charm. The soft, sweep train trails behind with quiet grace—perfect for the bride who believes less truly is more. Please note: This style does not allow for custom changes. This style is also available in a matte crepe fabrication, as Style F382ANC. 

Light and flowing, Eyre is a chiffon A-line gown designed with soft movement and an effortless feel. Dimensional appliques trace the neckline and detachable off-the-shoulder sleeves, offering texture with the option to transform the look. A ruched bodice adds gentle structure through the waist, creating a silhouette that feels both easy and refined. Pictured with neck scarf, CP70, sold separately. 

Tallulah's classic A-line silhouette pairs a chiffon skirt with a sleeveless embroidered lace bodice.

Graceful and grounded, Josephine features a high illusion neckline and all over sheet lace in a slim sheath silhouette. A natural waistline creates gentle definition, while the scalloped lace hem adds a romantic finish with just a hint of vintage charm. It's an effortlessly refined look for the bride who values quiet detail over drama.

Beaded and sequined lace trail down the strapless, sweetheart bodice of Delilah, a tulle bridal ballgown.

A stretch tulle bolero, designed with our Olivia gown in mind.

Dreamy, bohemian fringed bell sleeves make a statement in our lacy Toni gown. This Wilderly F324 gown is also available with detachable sleeves F324SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Introducing the Zinnia gown: an ultra-romantic off-shoulder sheath gown composed of rosette sheet lace. This beautiful floral gown boasts the vibrant charm and endearing playfulness of a zinnia plant. Like all the dresses in our Wilderly collection, the F345 Zinnia gown is perfect for outdoor ceremonies and receptions. However, the detailed lacework and stunning silhouette also create a timeless look that suits any gorgeous indoor venue. Fall in love with the F345 Zinnia wedding dress when you visit Allure Bridals today.

The Marilyn features luminous stretch satin, topped with an elbow-length flutter sleeve and covered buttons down the train.

Whether you're looking for a modern dress to walk down the aisle or an extra gown for the rehearsal dinner or reception, the F341NC Aster is a streamlined, elegant look for any bride. Aster features a pleated satin midi skirt and contrasting strapless plunge bodice. Embody the simple yet captivating beauty of the aster plant when you try the F341NC Aster gown for yourself. Check it out in person when you book an appointment with Allure Bridals.

A ruched tulle bandeau texturizes and softens Hawthorne's crepe sheath silhouette, and is echoed in the gown's detachable ruched tulle sleeves. This Wilderly F320 gown is also available with detachable sleeves F320SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Like the delicate petals of its namesake, the F346 Lily gown flows elegantly, creating a gently captivating look. Lily's soft crepe chiffon sheath silhouette pairs a simple ballet neckline with full-length off-shoulder sleeves and a draped back. This simple yet alluring gown strikes a perfect balance between innocence and romance. Step into your happily ever after with a gown that shows off who you are and what you love. Try the F346 Lily gown and explore the rest of our Wilderly collection at an Allure Bridals retailer near you.

Slim straps and a ruffle-edged effect lend Maren femininity, romance and delicacy. Features detachable lace sleeves. This Wilderly F286 gown is also available with detachable sleeves F286SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

A modified, softened sweetheart neckline adorns Reba’s all-over lace sheath; for an additional touch of drama, the detachable train features vintage-inspired puffed sleeves and oversized lace appliqués. This Wilderly F285 gown is also available with detachable train F285T sold separately. Shop both gown and detachable train when you search for your local Wilderly retailer today.