Collection: Products

Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.

The Allure 9956 is a romantic A-line wedding dress showcases floral beauty. Lacy appliqués adorned with blooms cover the gown, creating a striking and delicate appearance. The dress features a flowing tulle train, enhancing its dreamy allure. The combination of florals, lace, and tulle embodies a captivating and ethereal bridal look.

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.

This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the form-fitting sheath style and the lavish floral motifs results in a gown that's both elegant and dramatically beautiful.

All the lush floral lace imaginable adorns the striking lines of this off-shoulder sheath gown.

Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout. The streamlined design of this Allure Bridals wedding dress imbues your bridal look with class, confidence, and modern sophistication. See if the Allure 9965 simple and elegant gown is right for your dream wedding when you try it on at your local Allure Bridals retailer.

Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.

This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.

The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.

Undulating lace appliqués are layered atop delicate sheet lace to create a softly textured effect in this sleeveless sheath gown.

A classic ballgown combines luxurious fabrics for a stunning effect. The bodice features delicate Chantilly lace, contrasting beautifully with the shimmering Mikado skirt. The Allure A1105’s pairing of textures creates an elegant and timeless silhouette, balancing intricate detail with smooth, lustrous fabric for a truly memorable bridal look.

Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.

The Allure A1108 elegant wedding gown strikes a perfect balance of modest charm and modern style, creating a breathtaking, timeless look for your wedding day. The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork. Flowy, natural, and graceful, every detail of this gown is designed to make you feel like a goddess on your big day. Make the Allure A1108 nature-gown part of your dream wedding when you shop at your local Allure Bridals retailer.

The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.

This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves. This Allure Bridals A1109 gown is also available with detachable sleeves A1109SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown.

Layers of sequined glitter tulle, beading and delicate sheer fabric lend stunning texture to this gown - which is finished with a one-shoulder tulle jacket for dramatic effect.

Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.

Scattered lacy leaves seem to sway with the motion of this elegant A-line gown's sparkling tulle skirt.

Make beauty look effortless with the Allure A1112 gown from Allure Bridals. Delicately sheer tulle sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown. As part of our flagship line, the Allure Bridals Collection, this gown resonates with glamour and elegance with its fashion-forward design. Sheer, delicate, and captivating, this coquette wedding dress will turn heads and make you feel like a goddess as you step into your happy ending. Find your local Allure Bridals retailer and book your appointment today to try on the Allure A1112 gown and find the wedding dress of your dreams.

Delicately sheer tulle, sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown.

Statuesque and sparse, this jaw-dropping stretch Mikado gown features a beautifully sculptural detachable train. This Allure Bridals A1113 gown is also available with detachable train A1113T sold separately. Shop both gown and train when you search for your local Allure Bridals retailer today.

This detachable stretch Mikado train features a beautifully sculptural bow.