Ethereal lacy appliqués are strewn across the bodice, train and hemline of this off-shoulder A-line gown.

The open back and dramatic plunge bodice of this stunning stretch crepe gown are offset by a high-neck overlay of appliquéd lace.

The open back and dramatic plunge bodice of this stunning stretch crepe gown are offset by a high-neck overlay of appliquéd lace. Pictured with veil, V043C. 

This off-shoulder ballgown is a dream come true, with a shimmering satin finish complemented by a textured bodice featuring metallic threading and dimensional appliqués.

Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.

Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.

An elegant squared neckline accents the silhouette of this sleeveless lace gown.

An elegant squared neckline accents the silhouette of this sleeveless lace gown.

Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour enhance this modern, minimalist design to create a gown that strikes the perfect balance of class and extravagance. Make the Allure Bridals 9813 minimalist wedding gown part of your dream wedding when you shop today at your local retailer.

A figure-skimming crepe composes the skirt and train of this lovely strapless number. This Allure Bridals 9952 gown is also available with detachable train 9952T sold separately. Shop both gown and train when you search for your local Allure Bridals retailer today.

Sheet tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.

The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds depth and visual interest. The gown's silhouette accentuates curves while the varied textures create a stunning, multidimensional bridal look.

Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.

The Allure 9956 is a romantic A-line wedding dress showcases floral beauty. Lacy appliqués adorned with blooms cover the gown, creating a striking and delicate appearance. The dress features a flowing tulle train, enhancing its dreamy allure. The combination of florals, lace, and tulle embodies a captivating and ethereal bridal look.

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.

This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the form-fitting sheath style and the lavish floral motifs results in a gown that's both elegant and dramatically beautiful.

All the lush floral lace imaginable adorns the striking lines of this off-shoulder sheath gown.

Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout. The streamlined design of this Allure Bridals wedding dress imbues your bridal look with class, confidence, and modern sophistication. See if the Allure 9965 simple and elegant gown is right for your dream wedding when you try it on at your local Allure Bridals retailer.

Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.

This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.

The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.

Undulating lace appliqués are layered atop delicate sheet lace to create a softly textured effect in this sleeveless sheath gown.

A classic ballgown combines luxurious fabrics for a stunning effect. The bodice features delicate Chantilly lace, contrasting beautifully with the shimmering Mikado skirt. The Allure A1105’s pairing of textures creates an elegant and timeless silhouette, balancing intricate detail with smooth, lustrous fabric for a truly memorable bridal look.