Collection: All Dresses
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MJ903NS - Jade
Luxurious stretch satin, tucked and ruched in all the right places and artfully draped off the shoulder, makes our Jade gown absolutely perfect for the glamorous and classic bride.
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MJ752 - Marisa
Magical in every light, this sparkle tulle sheath is embellished with intricately beaded lace appliques.
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MJ965 - Illiana
Shimmering sequined lace appliques are overlaid on a tulle A-line skirt, for a truly modern yet classic bridal silhouette.
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MJ960 - Ivy
Elegantly structured satin brocade composes the fit and flare silhouette of this strapless gown.
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MJ966 - Idris
Eye-catching matte lace appliques adorn the tulle sheath silhouette of this gorgeous gown.
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MJ952SL - Icon Sleeves
Stunning detachable sleeves, designed with our MJ952 gown in mind.
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MJ914L - Jaycee
With beaded and sequined appliques, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched strapless neckline.
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MJ1163 - Elsie
Elsie is a romantic ballgown with a soft cat-eye neckline and a sculpted Basque waist for a flattering, elongating effect. The sheer bodice is gently ruched in lace and detailed with sequin lace appliques layered over Chantilly lace and tulle, creating depth and shimmer throughout. Full yet ethereal, this gown brings texture and elegance together in one graceful silhouette.
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























