Allure Romance Dresses

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.

Allure Romance Dresses
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  • 108 ITEMS
    • 3508

      3508

      Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.
    • 3507

      3507

      Minimalism has never looked better. This strappy, figure-hugging sheath features the loveliest pearl…
    • 3505

      3505

      A bridal dream come true — dreamy lace appliqués trail the bodice and hemline of this sheath gown.
    • 3503

      3503

      The subtlest of scoop necklines lends a grace note to the ethereal layers of tulle composing its A-line skirt.
    • 3500

      3500

      Allure Romance 3500 Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown...
    • 3411

      3411

      We adore the chic squared-off back and clean lines of this bridal sheath.
    • 3400

      3400

      The loveliest bouquets of flowers sprinkle across the skirt and train of this A-line gown.
    • 3101

      3101

      Clean, elegant and minimalist, this sleeveless sheath is both timeless and flattering.
    • 3457

      3457

      Blossoms and leafy vines fall down the bodice and skirt of this sleeveless A-line gown, settling on the hem.
    • 3450

      3450

      Allure Romance 3450 Modern style, elegant details, and just a touch of sparkle make the Allure Romance 3450 a standout in this collection of breathtaking, romantic designs. Beaded lace appliqués softly trail down the bodice of this crepe sheath...
    • 3265

      3265

      This tulle ballgown features a garden of blooms along the bodice.
    • 3550

      3550

      This strapless ballgown features a deep sweetheart neckline to striking effect.