Allure Romance Dresses

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.
Allure Romance Dresses
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    • 108 ITEMS
    • 3315

      3315

      Soft ruffles cascade down the full skirt of this strapless ballgown.
    • 3313

      3313

      The satin finish of this gown is a gorgeous contrast against the sheer illusion-backed appliques of the back and hemline.
    • 3304

      3304

      This elegant crepe gown is both chic and minimal, with appliquéd illusion along the train.
    • 3303

      3303

      A crisp, silky fabric is ruched asymmetrically to create the illusion of a wrap on this minimalist ballgown.
    • 3269

      3269

      We're in love with the keyhole back, delicate straps and lace appliques on this gown.
    • 3265

      3265

      This tulle ballgown features a garden of blooms along the bodice.
    • 3115

      3115

      A floral pattern blooms across the illusion neckline and overlay of this sleeveless fit and flare gown.
    • 3112

      3112

      Paired with a dreamy appliqued illusion bodice, this ballgown features a soft silk Mikado skirt.
    • 3101

      3101

      Clean, elegant and minimalist, this sleeveless sheath is both timeless and flattering.
    • 3100

      3100

      Gorgeous silk Mikado drops to a deep sweetheart neckline and pleats at the waist of this sleeveless ballgown.
    • 3059

      3059

      This gorgeous tulle ballgown features sprawling lace across the sleeves, bodice and framing the illusion back.
    • 3000

      3000

      This strapless, classic gown is elevated by a chic detachable train.