Allure Romance Dresses

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.

Allure Romance Dresses
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    • 108 ITEMS
    • R3650

      R3650

      Blowsy dimensional sequined lace covers this gown's romantic, strapless sweetheart bodice.Detachable sheer sleeves add a gorgeous accent.
    • R3651

      R3651

      Symmetrical matte lace covers sparkling tulle throughout this sheath bridal gown.
    • R3656L

      R3656L

      This off-shoulder fit and flare gown features jaw-dropping sequined lace appliques, leading to a sparkling tulle skirt.
    • R3650SL

      R3650SL

      Stunning detachable sleeves, designed with our R3650 gown in mind.
    • 3558W

      3558W

      Embellished with beading and sequined lace, this classically beautiful A-line gown features a soft crepe chiffon skirt.
    • 3554L

      3554L

      Luxurious, sparkling appliques trail down the bodice of this lined version of our A-line gown.
    • 3508L

      3508L

      Contrasting appliques add texture and visual appeal to this quintessentially romantic off-shoulder gown in a lined option.
    • 3503L

      3503L

      The subtlest of scoop necklines lends a grace note to the ethereal layers of tulle composing its A-line skirt.
    • 3559

      3559

      A dreamy mikado bodice, complete with a gorgeous bow at its squared back, pairs beautifully with the full tulle skirt of this sleeveless ballgown.
    • R3605W

      R3605W

      This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.
    • R3611

      R3611

      Sweet simplicity takes the form of floral glitter tulle, soft chiffon and sequined appliqués for a dash of sparkle.
    • R3609

      R3609

      The contrast of crisp ivory Mikado and layers of airy tulle create the perfect combination for a striking bridal look.