Allure Romance Dresses

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.

105 ITEMS

3550

This strapless ballgown features a deep sweetheart neckline to striking effect.
3512

Delicate illusion netting composes the bodice of this A-line gown, which is finished with gorgeous lace appliqués.
3511

The smooth, pearlescent finish of this gorgeous gown is held in contrast to the striking detailing across its bodice.
3510W

Look like a fairytale come to life in this stunning ballgown, featuring illusion sleeves and a low back.
3510

Look like a fairytale come to life in this stunning ballgown, featuring illusion sleeves and a deep V-back.
3509L

A chic, simple skirt and understated lace bodice pair perfectly in this lined A-line gown.

3509

A chic, simple skirt and understated lace bodice — the perfect bridal pairing.
3508L

Contrasting appliques add texture and visual appeal to this quintessentially romantic off-shoulder gown in a lined option.
3508

Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.
3507

Minimalism has never looked better. This strappy, figure-hugging sheath features the loveliest pearl…
3506

A gown fit for a princess, this tulle ballgown features a gorgeous textured bodice and delicate off-shoulder straps.
3505

A bridal dream come true — dreamy lace appliqués trail the bodice and hemline of this sheath gown.