Allure Romance Dresses

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.

Allure Romance Dresses
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    • 108 ITEMS
    • R3704

      R3704

      Soft matte sheet lace and a strapless silhouette make this sheath gown a classic.
    • R3703

      R3703

      This elegant bridal ballgown features a beaded pearl and sequin lace applique bodice and layered organza skirt.
    • R3702

      R3702

      A split in the etheral tulle of this A-line gown provides a sultry statement and balances the romantic sequined, beaded dimensional lace bodice.
    • R3701

      R3701

      Matte lace appliques adorn the sparkle tulle overlay of this strappy sheath wedding dress.
    • R3700

      R3700

      Airy, textural sequined and beaded blossoms pull focus to the dainty waistline of this strapless, sparkling tulle gown.
    • R3661

      R3661

      Slightly scooped along the neckline, the bodice of this appliqued sheath features delicate spaghetti straps and sparkling appliques.
    • R3660

      R3660

      A plunging sweetheart neckline, paired with ephemeral detachable off-shoulder straps, make this ballgown an absolute stunner.
    • R3655

      R3655

      Featuring a squared neckline and beaded lace appliques, this Chantilly lace and chiffon gown is pure magic.
    • R3657

      R3657

      Pure romance at every turn, this softly shimmering A-line gown features sequins, beadwork and dimensional lace.
    • R3656

      R3656

      This off-shoulder fit and flare gown features jaw-dropping sequined lace appliques, leading to a sparkling tulle skirt.
    • R3653

      R3653

      Stretch crepe composes this subtly pleated gown's beautifully minimalist sheath silhouette.
    • R3650

      R3650

      Blowsy dimensional sequined lace covers this gown's romantic, strapless sweetheart bodice.Detachable sheer sleeves add a gorgeous accent.