Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
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  • 1065 ITEMS
    • DV23 - Ariel Veil

      DV23 - Ariel Veil

      "Love Changes Everything… As Ariel soon finds when she places her heart above all else. Willing to cross oceans for true love, she discovers the world beyond the sea all that she dreamed it to be."
    • D360 - Ariel

      D360 - Ariel

      Ocean-like shimmer with sequins and pearled beading trail along the bodice and tulle skirt of the Ariel-inspired sheath gown, which is finished with a delicate, translucent bow at the back and features a modified sweetheart neckline and tapered straps.
    • DV26 - Aurora

      DV26 - Aurora

      "True Love Conquers All… With a single kiss, Sleeping Beauty’s dream comes true. She finds her prince, falls in love and discovers that she’s already a real princess."
    • DV24 - Aurora Veil

      DV24 - Aurora Veil

      "True Love Conquers All… With a single kiss, Sleeping Beauty’s dream comes true. She finds her prince, falls in love and discovers that she’s already a real princess."
    • D361 - Aurora

      D361 - Aurora

      A pleated organza sweetheart neckline accents the silky sheen of the boned corset bodice subtle basque waist and overall elegance of the Aurora-inspired strapless Mikado gown, featuring a stunning illusion back with lace appliqué and beading.
    • D362 - Belle

      D362 - Belle

      Deceptively minimalist at first glance, the off-shoulder Belle-inspired Mikado ballgown is utterly captivating; an incredible illusion train is paired with a structured bow at the waist and corset closure bodice.
    • D363 - Cinderella

      D363 - Cinderella

      Graceful layers of lace appliqué and scattered beading, backed onto a patterned glitter tulle skirt with structured horsehair trim, bring to mind the Fairy Godmother’s magic in our strapless Cinderella-inspired ballgown.
    • D364 - Jasmine

      D364 - Jasmine

      Replete with stunning beaded lace appliqués, delicate beaded straps and pearl buttons, Disney's Princess Jasmine-inspired sheath gown also features elegant, removable tulle sleeves.
    • D364J - Jasmine Jacket

      D364J - Jasmine Jacket

      Inspired by Disney's Princess Jasmine, this elegant sheer tulle sleeve, features beaded detailing along both the cuff and collar.
    • D366 - Rapunzel

      D366 - Rapunzel

      Inspired by Rapunzel’s artistic spirit, this fit and flare gown features a sweetheart neckline with matte lace detailing contrasted against the illusion fabric seen on the sleeves, along the bodice and train providing a subtle nod to the Sun Drop Flower.
    • D366T - Rapunzel Train

      D366T - Rapunzel Train

      Let Your Dreams Light The Way … Spirited, adventurous, and curious, Rapunzel makes her own dreams come true. She discovers the beauty of the world, uncovers her royal identity and finds love.
    • DV25 - Snow White Veil

      DV25 - Snow White Veil

      "The Fairest of Them All… The first to show us that true love lasts forever, Snow White finds her prince and claims her kingdom. This collection captures her gentle grace and beauty in the story of sweet elegance and enduring love..."