Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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  • 1143 ITEMS
    • D410 - Ariel

      They say "Love Changes Everything," and we guarantee you'll fall head over fins for the strapless sheath silhouette featured on this Disney's Ariel-inspired bridal look, replete with beaded lace and a delicate tulle and chiffon train.
    • D411 - Aurora

      Cloudlike and ethereal, this Aurora-inspired off-shoulder gown is pulled straight from an enchanted dream.
    • D412 - Belle

      Available in a beautifully antiqued champagne tone as well as lovely, traditional ivory, this Belle-inspired ballgown finds its inspiration in the unforgettable lines of Belle's candlelit golden gown.
    • D413 - Cinderella

      Cinderella's famous fairy tale begins with a single wish, an exquisite dress and the dream of a lifetime. And we believe all the hope and magic of her story is reflected in this extraordinary Mikado ballgown: a truly exquisite dress, indeed.
    • D414 - Jasmine

      This Disney's Jasmine-inspired gown features an endless diamond sky — constellations of tonal sparkling beads artfully draped across a cold-shoulder collar and jacket.
    • D415 - Pocahontas

      Inspired by the untamable wind and myriad textures of nature, the Disney's Pocahontas-inspired ballgown features lace illusion straps leading to a deep V-back. Tonal appliqued leaves adorn the gown throughout.
    • D416 - Rapunzel

      Trailing tulle ribbons are beautifully delicate, yet dramatic, along the Juliet sleeves of this Rapunzel-inspired lace gown. Sleeves sold separately as D416SL.
    • D417 - Snow White

      The fluttering cap sleeves and a soft A-line silhouette of our Snow White-inspired gown are adorned with hundreds of dimensional apple blossom floral appliques and accented by sparkling beadwork along the glittering soft tulle.
    • D418 - Tiana

      Tiana knows how to make her own fairytale come true better than anyone, and that amazing spirit and strength is channeled into the simplicity — the striking lines — of our princess Tiana-inspired ballgown.
    • DP400 - Ariel

      DP400 - Ariel

      Rendered with the translucent effect of foamy oceanic bubbles, pearled beads and subtle shimmer dance across the bodice of our Disney's Ariel Platinum gown, lending polish and vibrance to the champagne and ivory tones of the sequined tulle ballgown.
    • DP401 - Aurora

      DP401 - Aurora

      Echoing Princess Aurora's cloaked and corseted aesthetic, the Aurora Platinum look is a customizable floral lace bridal gown with a detachable statement cape, designed in a matching flowered lace.