Allure Romance Dresses

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.
Allure Romance Dresses
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  • 125 ITEMS
    • R3763-01


      This curve-hugging stretch satin sheath gown features matte embroidered lace along its sweetheart bodice.
    • R3762-01


      This ballgown, composed of butter satin, features a gathered bodice and detachable off-shoulder sleeves, which lead to a sweet rosette detail at the back.
    • R3761-01


      The dreamiest tulle ballgown skirt is topped with a beaded, sequined lace applique bodice.
    • R3760L


      Ornate floral lace appliques trail down the delicate tulle of this sleeveless sheath gown.
    • R3760-01


      Ornate floral lace appliques trail down the delicate tulle of this sleeveless sheath gown.
    • R3759-01


      The glowing butter satin ballgown skirt of this elegant look is topped with a sequined, beaded lace applique bodice.
    • R3758-01


      Ruched and tucked floral-printed organza composes this strapless, A-line gown.
    • R3757-01


      This curve-hugging crepe sheath gown is accented with a matte floral lace bodice and appliqued illusion train.
    • R3756-01


      This stuctured Mikado fit and flare gown features a sculptural cowl effect along its strapless, sweetheart bodice.
    • R3755-01


      Matte appliqued blooms are scattered across the Chantilly lace and tulle of this sweetheart sheath gown.
    • R3754-01


      A blossoming garden of matte floral appliques adorn the tulle of this A-line gown.
    • R3753-01


      The stunning, clean lines of this fitted crepe sheath gown are emphasized by a deep neckline and back.