Allure Romance Dresses

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.

127 ITEMS

R3762

This ballgown, composed of butter satin, features a gathered bodice and detachable off-shoulder sleeves, which lead to a sweet rosette detail at the back.
R3761

The dreamiest tulle ballgown skirt is topped with a beaded, sequined lace applique bodice.
R3760L

Ornate floral lace appliques trail down the delicate tulle of this sleeveless sheath gown.
R3760

Ornate floral lace appliques trail down the delicate tulle of this sleeveless sheath gown.
R3759

The glowing butter satin ballgown skirt of this elegant look is topped with a sequined, beaded lace applique bodice.
R3758

Ruched and tucked floral-printed organza composes this strapless, A-line gown.

R3757

This curve-hugging crepe sheath gown is accented with a matte floral lace bodice and appliqued illusion train.
R3756

This stuctured Mikado fit and flare gown features a sculptural cowl effect along its strapless, sweetheart bodice.
R3755

Matte appliqued blooms are scattered across the Chantilly lace and tulle of this sweetheart sheath gown.
R3754

A blossoming garden of matte floral appliques adorn the tulle of this A-line gown.
R3753

The stunning, clean lines of this fitted crepe sheath gown are emphasized by a deep neckline and back.
R3752L

This strappy fit and flare gown features a matte floral applique over sparkle tulle.