Allure Romance Dresses

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.

107 ITEMS

R3700

Airy, textural sequined and beaded blossoms pull focus to the dainty waistline of this strapless, sparkling tulle gown.
R3661

Slightly scooped along the neckline, the bodice of this appliqued sheath features delicate spaghetti straps and sparkling appliques.
R3660

A plunging sweetheart neckline, paired with ephemeral detachable off-shoulder straps, make this ballgown an absolute stunner.
R3659

Beaded lace appliques trail across the illusion neckline and bodice of this A-line gown.
R3658

An ultra-feminine, trailing chiffon bow accents the otherwise chic minimalism of this crepe sheath gown.
R3657

Pure romance at every turn, this softly shimmering A-line gown features sequins, beadwork and dimensional lace.

R3656L

This off-shoulder fit and flare gown features jaw-dropping sequined lace appliques, leading to a sparkling tulle skirt.
R3656

This off-shoulder fit and flare gown features jaw-dropping sequined lace appliques, leading to a sparkling tulle skirt.
R3655

Featuring a squared neckline and beaded lace appliques, this Chantilly lace and chiffon gown is pure magic.
R3654

Laid over soft tulle, sequined lace appliques compose this A-line gown's off-shoulder bodice.
R3653

Stretch crepe composes this subtly pleated gown's beautifully minimalist sheath silhouette.
R3652

A keyhole back accents this romantic ballgown's sequin-appliqued bodice.