Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
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  • 98 ITEMS
    • C601

      C601

      Twinkling beadwork sparkles across the lace appliqués of this A-line gown.
    • C589

      C589

      This strapless gown looks incredible on every bride and features a myriad of stunning details.
    • C574

      C574

      Sheer illusion netting is topped with beaded appliques for a truly stunning train.
    • C570

      C570

      A romantic off-shoulder neckline and beautifully ornate appliques are the focal points of thie ballgown.
    • C568

      C568

      The off-shoulder bodice of this stretch crepe gown leads to an open illusion back, along with a dramatic train.
    • C564

      C564

      The sheen of this ballgown's Mikado fabric is topped with contrasting elegantly beaded lace appliques.
    • C542

      C542

      Scrolled embroidery and peeks of lace make this gown both elegant and modern.
    • C520

      C520

      A marriage of stunning, dimensional textures make this off-shoulder gown a true work of art.
    • C508

      C508

      The most gorgeous element of this sleeveless gown? The illusion back.
    • C504LS

      C504LS

      Accented with beaded, scrolled embroidered appliques, the illusion back of this gown leads to a lace-edged train.
    • C504

      C504

      Accented with beaded, scrolled embroidered appliques, the illusion back of this gown leads to a lace-edged train.
    • C461

      C461

      This timeless ballgown balances a simple silhouette with romantic lace throughout.