Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
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  • 99 ITEMS
    • C627

      C627

      This off-shoulder beaded satin ballgown is a dream come true for the bride who always dreamed of being a princess.
    • C626

      C626

      Intricately beaded lace appliqués add dimension to the stunning sequined fabric of this off-shoulder gown.
    • C625

      C625

      Adorned with mirrored symmetrical beaded appliqués, this strapless A-line gown is beautifully unique.
    • C624

      C624

      A truly unforgettable gown, this illusion sleeved sheath features the delicate lace through the long sleeves and sheath silhouette.
    • C623

      C623

      Intricate appliqués frame the pearlescent satin finished bodice of this off-shoulder gown.
    • C622

      C622

      Iconic, memorable and glamorous, this strapless gown features a truly gorgeous train.
    • C621

      C621

      This shimmering sheath gown stands alone and is elevated even further with an airy, detachable train (sold separately).
    • C620

      C620

      Dazzling beading covers the bodice and off-shoulder cap sleeves of this elegant ballgown.
    • C606

      C606

      Subtle sequins dance in the light when this multi-textured A-line gown moves.
    • C604

      C604

      Ornate beading covers the bodice of this classic bridal style.
    • C603

      C603

      Textured blooms add movement and endless charm to this fairytale-worthy ballgown.