Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
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  • 98 ITEMS
    • C688

      C688

      Icy crystal beading, soft pearl accents and swashes of Chantilly lace cover this elegant strapless gown from sweetheart neckline to fit and flare hem.
    • C687

      C687

      Pure romance with every swish of its dreamy organdy skirt, this off shoulder beaded lace ballgown is a dream come true.
    • C686L

      C686L

      Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
    • C686

      C686

      Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
    • C685L

      C685L

      With pearled and crystal appliqués hugging every curve, this jaw-dropping off shoulder sheath gown is both timeless and romantic.
    • C685

      C685

      With pearled and crystal appliqués hugging every curve, this jaw-dropping off shoulder sheath gown is both timeless and romantic.
    • C684L

      C684L

      Inlaid with sequined, beaded embroidery, this satin ballgown is all things modern and elegant.
    • C684

      C684

      Inlaid with sequined, beaded embroidery, this satin ballgown is all things modern and elegant.
    • C683

      C683

      Translucent tulle, appliquéd with lacy blooms, composes the high-necked bodice of this A-line gown.
    • C682

      C682

      Beaded and sequined appliqués adorn the bodice, off-shoulder straps and hemline of this traditional, graceful ballgown.
    • C681

      C681

      A subtle fit and flare silhouette highlights the delicate lace and beading seen throughout this romantic gown.
    • C680

      C680

      Sparkling, pearlescent beading cascades down the strapless bodice and dropped waist of this glamorous A-line gown.