Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
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  • 99 ITEMS
    • C724

      C724

      Trailing beaded and sequined floral vines bloom over the sparkling tulle of this sleeveless bridal ballgown.
    • C723

      C723

      High-contrast bead and pearl lace appliques provide the perfect contrast to this sleek, modern crepe sheath.
    • C722

      Floral appliques of the softest pastel hues are embroidered across the delicate tulle and Chantilly lace of this romantic strapless ballgown.
    • C721

      C721

      Sequined lace appliques, spangled with beaded and pearled accents, adorn this strapless tulle and Chantilly lace sheath gown.
    • C720J

      C720J

      Removable bridal jacket, designed with Allure Couture C720 in mind.
    • C720

      C720

      Scintillating sequined lace appliques, adorned with beaded and pearled accents, cover this strapless tulle and Chantilly lace ballgown; the removable jacket is an elegant addition.
    • C713

      C713

      This strapless A-line mikado gown features sequined, beaded lace appliques across the bodice.
    • C712

      C712

      Incredible exposed boning emphasizes the shape and delicacy of this cap sleeved fit and flare gown.
    • C711SL

      C711SL

      Stunning detachable sleeves, designed with our C711 gown in mind.
    • C711

      C711

      Stunning botanical-inspired sparkle tulle, covered in sequined, beaded lace appliques, features gorgeous dimension throughout the A-line silhouette of this alternatingly strapless and long-sleeved gown.
    • C710L

      C710L

      Iconic in silhouette and fabric, this mikado ballgown is embellished with sequined, beaded lace appliques.
    • C710

      C710

      Iconic in silhouette and fabric, this mikado ballgown is embellished with sequined, beaded lace appliques.