Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
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  • 98 ITEMS
    • C733


      Tucked and gathered to bring out the softly architectural texture of the gown, gorgeous Mikado composes this minimalist, yet romantic, off-shoulder bridal ballgown. And frankly, my dear, we adore her in Scarlett.
    • C732


      Intricately woven beading, sequins and embroidered lace appliques scroll across the sparkle tulle of this sleeveless sheath wedding dress.
    • C731SL


      Detachable appliqued sleeves, designed with Allure Couture C731 in mind.
    • C731


      Complementing textures and tones show throughout the beaded and sequined lace appliques featured on this sparkling A-line tulle gown. Detachable statement sleeves add another layer of beauty.
    • C730


      A dramatic squared neckline drops to a deep plunge and is offset by subtly puffed illusion sleeves to create a truly iconic wedding dress silhouette, which is shimmering with sequins and beaded lace appliques.
    • C729


      Petite sequined, tonal beaded blossoms and pearl lace appliques create a beautiful overall contrast against the tulle of this cap sleeved bridal ballgown.
    • C728


      Hugging every curve to perfection, this off-shoulder fit and flare gown features beaded dimensional lace appliques, set over Chantilly lace.
    • C727


      Worthy of a fairy princess, this dreamy off-shoulder ballgown features sequined lace appliques laid over layers of tulle.
    • C726


      Embodying all things romantic, the fluid organza overskirt of this strapless sweetheart ballgown barely hints at the continuation of the richly sequined lace featured along the bodice.
    • C725


      Flowering, dimensionally beaded vines of sequined lace sprawl across the translucent Chantilly lace of this jaw-dropping strapless sheath bridal gown.
    • C724


      Trailing beaded and sequined floral vines bloom over the sparkling tulle of this sleeveless bridal ballgown.
    • C723


      High-contrast bead and pearl lace appliques provide the perfect contrast to this sleek, modern crepe sheath.