Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.
Allure Couture Dresses
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  • 94 ITEMS
    • C635L


      An understated, symmetrical Art Deco pattern softens the silhouette of this backless sheath gown with a lined bodice. 
    • C504LS


      Accented with beaded, scrolled embroidered appliques, the illusion back of this gown leads to a lace-edged train.
    • C656


      A peekaboo tulle skirt lends a playful coquettishness to the glamour and texture of this chic ballgown.
    • C653


      Soft ivory satin is edged with an appliquéd illusion hemline, leading to a dramatic ballgown train worthy of a princess.
    • C606


      Subtle sequins dance in the light when this multi-textured A-line gown moves.
    • C684L


      Inlaid with sequined, beaded embroidery, this satin ballgown is all things modern and elegant.
    • C686L


      Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
    • C685L


      With pearled and crystal appliqués hugging every curve, this jaw-dropping off shoulder sheath gown is both timeless and romantic.
    • C691


      Leading to a full, ruffled ballgown skirt, dimensional beaded and sequined appliqués top this timeless gown’s elegant, strapless bodice.
    • C690


      A cascade of ruffles pools at the hemline and train of this sheath gown, featuring dimensional beaded lace appliqués and a chic squared neckline.
    • C689


      Crystalline glitter tulle frosts the skirting of our ornately beaded strapless ballgown.
    • C688


      Icy crystal beading, soft pearl accents and swashes of Chantilly lace cover this elegant strapless gown from sweetheart neckline to fit and flare hem.