Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 226 ITEMS
    • A1253-01

      A1253

      A perfect pairing of complex detailing and chic minimalism, this strappy crepe sheath gown features a ballet neckline and beaded, sequined lace applique detailing throughout.
    • A1252-01

      A1252

      Beaded and sequined lace winds and twirls along the tulle ballgown silhouette of this strapless sweetheart gown.
    • W501

      W501

      Flirty eyelash trim edges this plus sized lace wedding dress, which also features an elegant off-shoulder neckline and A-line skirt.
    • A1251-01

      A1251

      The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.
    • A1250-01

      A1250

      Elegantly draped detachable sleeves accent the sweetheart bodice of this ornately beaded, lace appliqued ballgown.
    • W510

      W510

      A classic satin A-line gown featuring a scoop neckline and elegant off-the-shoulder sleeves. 
    • W505

      W505

      This plus size lace wedding dress features the loveliest lace appliques and a subtle fit and flare silhouette.
    • W500

      W500

      Exposed boning along the bodice perfectly balances the soft cowl and drape of this curvy wedding dress's off-shoulder neckline and sleeve.
    • A1261L

      A1261L

      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1259-01

      A1259

      This sleeveless A-line gown features soft, romantic lace and tulle, sprinkled with shimmer by an additional layer of sparkling tulle.
    • A1251L

      A1251L

      The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.
    • A1250L

      A1250L

      Elegantly draped detachable sleeves accent the sweetheart bodice of this ornately beaded, lace appliqued ballgown.