Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 218 ITEMS
    • A1207

      A1207

      Complete with a silhouette-shifting detachable tulle train, this soft matte lace sheath gown is both romantic and timeless. This Allure Bridals A1207 gown is also available with detachable train A1207T sold separately. Shop both gown and train when you...
    • A1206L

      A1206L

      Uninhibited, wildly beautiful. This off-shoulder bridal ballgown is both ethereal and unforgettable in ivory and wine red.
    • A1206

      A1206

      Uninhibited, wildly beautiful. This off-shoulder bridal ballgown is both ethereal and unforgettable in ivory and wine red.
    • A1205A

      A1205A

      A stunningly simple stretch satin, draped just so, creates the perfect silhouette and split skirt for a dramatic aisle entrance and the reception dance floor.
    • A1205

      A1205

      A stunningly simple crepe, draped just so, creates the perfect silhouette and split skirt for a dramatic aisle entrance...and the reception dance floor.
    • A1204

      A1204

      Blooming beaded and pearled vines and sequin-appliqued flowers wend their way across the Chantilly lace of this strappy sheath gown.
    • A1203W

      A1203W

      Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.
    • A1203

      A1203

      Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.
    • A1202L

      A1202L

      The soft sheen of pearl beading pairs beautifully with the floral lace and sparkling tulle of this romantic, off-shoulder gown.
    • A1202

      A1202

      The soft sheen of pearl beading pairs beautifully with the floral lace and sparkling tulle of this romantic, off-shoulder gown.
    • A1201

      A1201

      Tonal beading, along with sequins and pearled appliques, adorn the soft, flexible crepe of this sleeveless, V-neck sheath wedding dress.
    • A1200

      A1200

      Gleaming, regal metallic brocade sets off this structured, strapless bridal ballgown to absolute perfection.