Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 200 ITEMS
    • A1150SL

      A1150SL

      Stunning detachable sleeves, designed with our A1150 gown in mind.
    • A1151

      A1151

      A delicately scalloped open back echoes the deep neckline of this lacy sheath gown.
    • A1159W

      A1159W

      The slightest hint of an illusion back adds a layer of mystique and elegance to this sleeveless, fit and flare Mikado gown.
    • A1157W

      A1157W

      This A-line tulle gown features matte lace appliques and a delicate beaded waistband.
    • A1155W

      A1155W

      Simple yet striking, this dove satin ballgown will turn every head.
    • A1153L

      A1153L

      Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.
    • 9966NS

      9966NS

      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9962L

      9962L

      Lush floral lace creates striking lines on this lined version of our off-shoulder sheath gown.
    • 9960L

      9960L

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9953L

      9953L

      Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.
    • 9950L

      9950L

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9909L

      9909L

      Romantic floral motifs train the bodice and train of this sleeveless gown.