Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 250 ITEMS
    • A1320-01

      A1320

      Streamlined beadwork and appliques trail down the bodice and fit and flare silhouette of this sleeveless tulle wedding dress. The sweetheart neckline adds to the subtle, romantic detail of this gown, making you look dreamy. You’ll also love the...
    • A1321-01

      A1321

      Lush satin, beading and sequined appliques are all shown off to their best advantage in this opulent, elegant off-shoulder ballgown.
    • W521-01

      W521

      This dreamy, luminous ruched satin sheath gown is given a touch of texture with subtle ruching along the bodice.
    • W523-01

      W523

      Crossover ruching at the bodice leads to off-shoulder straps and an elegant Mikado ballgown silhouette.
    • W509

      W509

      This strapless, sweetheart plus size lace wedding dress is completely classic and can be accessorized beautifully, whether with a traditional veil or a statement necklace.
    • A1267-01

      A1267

      Take a twirl in the reflective sequins and sparkling tulle of this ballgown, while lace appliques trail down the sleeveless bodice and accent the gown's daring neckline.

    • A1266

      Beaded, sequined lace appliques cover the sparkling tulle of this sleeveless sheath gown, finished with a row of crystal buttons along the back.
    • W508

      W508

      This plus size lace wedding dress features the appliques trailing down the sleeveless bodice to a slight fit and flare skirt.
    • A1265-01

      A1265

      Flawlessly tucked and ruched, this elegant satin ballgown features a soft sweetheart neckline and off-shoulder straps.
    • A1264-01

      A1264

      Lace appliques adorn this sleeveless, A-line tulle gown.
    • W507

      W507

      Flawless in silhouette, this plus size sheath gown features a wide off-shoulder neckline for an understated, minimalist bridal look.
    • A1263-01

      A1263

      Sequined lace paneling trails from the off-shoulder sweetheart bodice to the sides of this crepe sheath gown. Note: The sleeves are not detachable.