Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.
Allure Bridals Dresses
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    • 182 ITEMS
    • 9961W

      9961W

      Trailing floral appliques adorn this women's version of our Art Deco era inspired A-Line gown.
    • 9961

      9961

      Trailing floral appliqués along this gown’s subtle A-line skirt create the illusion of an Art Deco-era dropped waist.
    • 9960L

      9960L

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9960

      9960

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9959

      9959

      Dazzling sequined appliqués set over sparkling tulle make this A-line gown truly shine.
    • 9958

      9958

      Dreamy whispers of chiffon compose the A-line skirt of this romantic off-shoulder look.
    • 9957

      9957

      Accented by delicate beading, subtly dimensional lace appliqués adorn this classic sheath gown.
    • 9956

      9956

      Covered in blooms, this strikingly romantic A-line gown features lacy appliqués over a tulle train.
    • 9955

      9955

      Trailing vines and floral motifs cover this lovely sheath gown from head to toe.
    • 9954

      9954

      Dimensional lace appliqués bloom across the traditional bodice of this brushed satin ballgown.
    • 9953L

      9953L

      Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.