Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.
Allure Bridals Dresses
Sort By
  • A to Z
  • Z to A
    • 183 ITEMS
    • 9907W

      9907W

      Crystalline beading and sequins delineate the cap sleeved bodice and dramatic sweetheart neckline.
    • 9907

      9907

      Crystalline beading and sequins delineate the cap sleeved bodice and dramatic sweetheart neckline.
    • 9906

      9906

      Lovely blossoms and foliage intertwine across the lace overlay of this long-sleeved sheath gown.
    • 9905L

      9905L

      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck and lined front bodice.
    • 9905

      9905

      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck bodice.
    • 9904W

      9904W

      A modified women's cut of this gorgeous A-Line dress is perfect for an outdoor or backyard wedding, featuring asymmetrical lace appliques.
    • 9904

      9904

      Perfect for a dreamy forest wedding or a backyard event full of twinkling fairy lights, this airy A-Line dress is covered in asymmetrical lace appliques.
    • 9903

      9903

      Subtle, traditional bridal beauty are the highlights of this strapless, sweetheart sheath gown.
    • 9902

      9902

      Ethereal lacy appliqués are strewn across the bodice, train and hemline of this off-shoulder A-line gown.
    • 9901

      9901

      Scattered sequins lend a gorgeous play of soft light across the appliquéd overlay of this strappy sheath.
    • 9900

      9900

      A chic squared neckline is all things vintage-inspired elegance in this A-line gown.
    • 9866

      9866

      This strappy A-line gown features appliquéd leaves and blossoms, finished with a sweet scoop neckline.