Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.

Allure Bridals Dresses
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  • 182 ITEMS
    • A1103


      Undulating lace appliqués are layered atop delicate sheet lace to create a softly textured effect in this sleeveless sheath gown.
    • A1102


      The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.
    • A1101


      This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.
    • A1100


      Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves.
    • 9967


      Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.
    • 9966NS


      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9966


      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9965


      Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout.
    • 9964


      Dimensional beading and sequined appliqués glitter across the bodice of this traditional soft ballgown.
    • 9963


      Accented by the stark simplicity of Mikado, the soft squared neckline and pleated folds of this sleeveless ballgown create a gorgeous, classic silhouette.
    • 9962L


      Lush floral lace creates striking lines on this lined version of our off-shoulder sheath gown.
    • 9962


      All the lush floral lace imaginable adorns the striking lines of this off-shoulder sheath gown.