Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 226 ITEMS
    • A1311-01

      A1311

      The sheen of Mikado and soft depth of tulle never looked so good together; this elegant, strapless ballgown is made even more memorable with a dramatic bow at its back.
    • W527-01

      W527

      This strapless Mikado fit and flare gown is bridal minimalism, designed to perfection.
    • A1312-01

      A1312

      A curve-hugging bodice, accented with a plunging sweetheart neckline, leads to the fit and flare silhouette of this strapless embroidered lace gown.
    • W528-01

      W528

      Sparkling embroidered leaves and appliqued vines trail down this sleeveless sheath gown.
    • A1313-01

      A1313LS

      A minimalist silhouette and understated cutouts lend a modern flair to this long sleeved bridal sheath gown, designed in a chic stretch crepe.
    • W529-01

      W529

      Appliqued lace in a floral motif adorns this strapless fit and flare wedding dress.
    • A1314-01

      A1314

      Fall in love all over again when you see the sequined lace appliques layered over the delicate Chantilly lace of this romantic lace ballgown. A translucent removable lace sleeve adds an off-shoulder effect.
    • A1315-01

      A1315

      The true beauty of A1315 is in the stunning back and train of this off-shoulder sheath gown, with beaded, sequined lace appliques trailing across the illusion back and hemline. This intricate wedding dress is perfect for any bride who is hoping to make a...
    • A1316-07

      A1316

      A corded, corset-style back ensures both style and security in this vintage-inspired lace sheath gown.
    • A1317-01

      A1317

      Luxurious embroidered Mikado shimmers and dances in the light, as structured boning, a subtle strapless neckline and a beautifully draped ballgown skirt align in perfect harmony.
    • A1318-01

      A1318

      Translucent tulle, overlaid with the softest cotton lace, composes this long sleeved bridal sheath.
    • A1319-01

      A1319

      Structural and beautiful, this fit and flare Mikado gown is finished with a strapless, sweetheart bodice adorned with beaded and sequined lace appliques. It’s hard to beat the beauty of the A1319’s trumpet-style skirt or the elegance of the...