Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.
Allure Bridals Dresses
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    • 183 ITEMS
    • 9950L

      9950L

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9950

      9950

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9916

      9916

      A lace-framed subtly squared neckline accents the bodice of this A-line gown.
    • 9915

      9915

      Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.
    • 9914

      9914

      Ethereal layers of tulle and delicate blossoms intermingle across the bodice of this off-shoulder gown.
    • 9913

      9913

      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9912

      9912

      Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.
    • 9911

      9911

      A stunning illusion back with a row of covered buttons along the train.
    • 9910

      9910

      A jaw-dropping sheer bodice pairs perfectly with the matching illusion hemline of this strappy sheath gown.
    • 9909L

      9909L

      Romantic floral motifs train the bodice and train of this sleeveless gown.
    • 9909

      9909

      Romantic floral motifs train the bodice and train of this sleeveless gown.
    • 9908

      9908

      This off-shoulder ballgown is a dream come true, with a shimmering satin finish.