Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 218 ITEMS
    • A1265-01

      A1265

      Flawlessly tucked and ruched, this elegant satin ballgown features a soft sweetheart neckline and off-shoulder straps.
    • A1264-01

      A1264

      Lace appliques adorn this sleeveless, A-line tulle gown.
    • W507

      W507

      Flawless in silhouette, this plus size sheath gown features a wide off-shoulder neckline for an understated, minimalist bridal look.
    • A1263-01

      A1263

      Sequined lace paneling trails from the off-shoulder sweetheart bodice to the sides of this crepe sheath gown. Note: The sleeves are not detachable.
    • A1262-01

      A1262

      A flirty bow accents the back of this chic, off-shoulder satin sheath. Note: The bow is not detachable.
    • W506

      W506

      Stunning and sophisticated, this plus size wedding dress is the perfect ballgown silhouette.
    • A1261-01

      A1261

      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1260-01

      A1260

      This high-contrast fit and flare gown is accented by beaded and sequined lace along the bodice, paired with a sparkling tulle skirt.

    • A1258

      A slim row of beading lines the illusion V-back of this fit and flare Mikado gown.
    • W504

      W504

      A stunning ruched crossover bodice leads to an elegant off-shoulder sleeve and bow along the back of this plus size satin ballgown wedding dress.

    • A1257

      A ruched, crossover strapless sweetheart neckline leads to the soft floral lace appliques trailing down the full skirt of this tulle ballgown.
    • A1256-01

      A1256

      Gorgeous and customizable, this Mikado sheath gown features a detachable train and is accented with beaded and sequined lace, both along the peekaboo sweetheart neckline and detachable off-shoulder sleeves.