Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 226 ITEMS
    • A1303-02

      A1303

      Rendered in pearlescent Mikado, this modified A-line gown flawlessly marries the ballgown silhouette to a more streamlined look and is finished with a crossover off-shoulder neckline. This ivory gown is sure to turn heads as you make your way down the...
    • A1304-01

      A1304

      A cheeky, oversized Mikado bow both accents and contrasts with the slim sheath silhouette of this strapless, sweetheart lace gown. This gown is ideal for the bride who wants a balance between traditional and modern elements in her wedding dress. The bow...
    • W522-04

      W522

      Timeless and romantic, this strapless lace sheath gown features a strapless sweetheart neckline.
    • A1305-01

      A1305

      Luxe tonal beading and sequined lace appliques adorn the bodice and illusion hem of this crepe bridal masterpiece.
    • A1306-01

      A1306

      Beaded and sequined lace is symmetrically appliqued throughout this off-shoulder sheath gown. The A1306's sweetheart neckline adds to the romantic aesthetic of the gown, while the lace creates a timeless design. Whether you’re planning a romantic...
    • A1307-01

      A1307

      Glamorous from head to toe, this Mikado ballgown is artfully draped and paired with a sparkling beaded strapless bodice.
    • W524-01

      W524

      Dimensional appliqued blossoms adorn this sleeveless lace sheath bridal gown.
    • A1308-01

      A1308

      Simplicity at its finest: this stretch satin sheath gown is the loveliest bridal look for an elegant elopement or understated, modern wedding. The A1308 will hug your frame, subtly showing off your natural curves while also adding to the elegance of the...
    • W525-01

      W525

      Sheer lace paneling embellishes the train of this off-shoulder crepe sheath gown.
    • A1309-01

      A1309

      The purest form of romance can be found in this strapless lace gown, replete with beaded, sequined floral motifs and a shimmering tulle A-line skirt.
    • W526-01

      W526

      Covered in the most romantic lace, this beautifully ruched sheath gown features a softly scooped neckline.
    • A1310-01

      A1310

      Textures abound throughout this dreamy beaded and sequined lace sheath bridal gown, which features removable puffed tulle sleeves for added effect. The bodice’s boning adds structure to the gown, while the fit and flare, mermaid-style skirt shows...