Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 182 ITEMS
    • A1200


      Gleaming, regal metallic brocade sets off this structured, strapless bridal ballgown to absolute perfection.
    • A1169


      A ruched crepe waist provides a fluid, minimal contrast to this sheath gown's ornately shimmering pearl beaded bodice.
    • A1168J


      A stunning bridal jacket, designed with our A1168 gown in mind.
    • A1168


      Sculpted appliqued sleeves and a high neckline, paired with a simple strapless neckline, provide beautiful contrast throughout this lacy sheath gown.
    • A1167


      An ever-so-slightly dropped waist effect, created by curve-hugging sequined lace appliques, trail along the bodice of this A-line gown.
    • A1166


      Off-shoulder appliqued illusion sleeves adorn the Chantilly lace bodice of this crepe sheath.
    • A1165


      A hybrid scooped-sweetheart neckline accents the matte lace-appliqued bodice of this sleeveless A-line bridal look.
    • A1164


      Brilliantly sparkling sequined appliques compose the strapless bodice of this traditional organdy ballgown.
    • A1163


      Curve-hugging sequined appliques, along with symmetrical pearled beadwork, adorn this off-shoulder sheath to flawless effect.
    • A1162


      Gorgeous tulle sleeves elegantly accent this stretch crepe sheath gown.
    • A1161


      An appliqued illusion neckline, leading to subtle cap sleeves and a sheer back, creates the most romantic of details for this lacy sheath.
    • A1160


      Dreamy appliques adorn the bodice and off-shoulder straps of this timeless tulle ballgown.