Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.

182 ITEMS

A1151

A delicately scalloped open back echoes the deep neckline of this lacy sheath gown.
A1150SL

Stunning detachable sleeves, designed with our A1150 gown in mind.
A1150

Elegantly puffed detachable tulle sleeves echo the subtle rose floral print seen throughout this show stopping tulle ballgown.
A1115J

A one-shoulder tulle jacket, for the perfect touch of drama and elegance.
A1115

Layers of sequined glitter tulle, beading and delicate sheer fabric lend stunning texture to this gown - which is finished with a one-shoulder tulle jacket for dramatic effect.
A1114NS

Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown. Sister-style with No Slit to A1114.

A1114

Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown.
A1113T

This detachable stretch Mikado train features a beautifully sculptural bow.
A1113

Statuesque and sparse, this jaw-dropping stretch Mikado gown features a beautifully sculptural detachable train.
A1112L

Delicately sheer tulle, sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown.
A1112

Delicately sheer tulle, sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown.
A1111

Scattered lacy leaves seem to sway with the motion of this elegant A-line gown’s sparkling tulle skirt.