Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 226 ITEMS
    • W547-01

      W547

      This gown features all over leaf-inspired lace appliques with tonal beading, adding subtle shimmer and texture across layers of soft tulle. A plunging V-neckline and cinched natural waist create a flattering, elongating silhouette, while the...
    • A1366NC-01

      A1366NC

      Balancing clean structure with intricate detail, this Mikado ballgown features a high neckline and sleeveless bodice embellished with pearl buttons and sequin-beaded clusters. Detachable matching long sleeves offers added versatility, though not pictured...
    • A1367NC-01

      A1367NC

      This stretch satin sheath features a pointed sweetheart neckline and a ruched bodice that flows into an asymmetrical waistline for a flattering, modern silhouette. The smooth fabric hugs the body with ease, balancing clean lines and soft detail. Please...
    • A1367T-01

      A1367T

      Crafted from lustrous stretch satin to match style A1367, this detachable train delivers added drama with a fluid, high-shine finish. A perfect ceremony-to-reception option, it blends effortlessly with the gown’s silhouette while adding a sophisticated...
    • W548-01

      W548

      Crafted in rich brocade, this gown features a pointed scoop neckline and a flattering ruched bodice that cinches at the natural waist. The full skirt flows into a chapel-length train, adding classic volume and grace. A detachable over-the-shoulder shawl...
    • A1368NC-01

      A1368NC

      Equal parts daring and refined, this sheath gown is crafted from beaded Chantilly lace with a sheer bodice and high scooped neckline. The open back is framed by delicate draped beading for a dramatic finish, while detachable long sleeves offer a touch of...
    • A1369-01

      A1369

      This pearlescent Mikado ballgown features a sculpted sweetheart neckline with detachable pearl off-shoulder beaded straps. A defined Basque waist gives way to a gathered skirt for maximum fullness and dramatic movement.
    • W549-01

      W549

      This all over beaded gown stuns with intricate pearl and sequin embellishments layered over soft tulle. A plunging V-neckline adds contrast to the sheer long sleeves, offering balance between bold detail and delicate coverage. Radiant and refined, it’s a...
    • A1300-01

      A1300

      Delicate floral Chantilly lace applique lines the boned bodice of this off-shoulder Mikado sheath gown.
    • A1301-02

      A1301

      Adorned in feminine floral lace, this A-line tulle gown features slim straps and a dramatic, deep sweetheart neckline.
    • W520-01

      W520

      Sequined lace appliques adorn the off-shoulder bodice of this tulle ballgown.
    • A1302-01

      A1302

      This classic Chantilly lace bridal gown is beautifully simple, with a softly tapered neckline and sheath skirt.