Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.
Allure Bridals Dresses
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    • 183 ITEMS
    • A1101

      A1101

      This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.
    • A1100

      A1100

      Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves.
    • 9967

      9967

      Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.
    • 9966NS

      9966NS

      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9966

      9966

      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9965

      9965

      Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout.
    • 9964

      9964

      Dimensional beading and sequined appliqués glitter across the bodice of this traditional soft ballgown.
    • 9963

      9963

      Accented by the stark simplicity of Mikado, the soft squared neckline and pleated folds of this sleeveless ballgown create a gorgeous, classic silhouette.
    • 9962

      9962

      All the lush floral lace imaginable adorns the striking lines of this off-shoulder sheath gown.
    • 9961

      9961

      Trailing floral appliqués along this gown’s subtle A-line skirt create the illusion of an Art Deco-era dropped waist.
    • 9960L

      9960L

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9960

      9960

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.