Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 200 ITEMS
    • W501

      W501

      Flirty eyelash trim edges this plus sized lace wedding dress, which also features an elegant off-shoulder neckline and A-line skirt.
    • A1251-01

      A1251

      The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.
    • A1250-01

      A1250

      Elegantly draped detachable sleeves accent the sweetheart bodice of this ornately beaded, lace appliqued ballgown.
    • W500

      W500

      Exposed boning along the bodice perfectly balances the soft cowl and drape of this curvy wedding dress's off-shoulder neckline and sleeve.
    • A1261L

      A1261L

      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1251L

      A1251L

      The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.
    • A1250L

      A1250L

      Elegantly draped detachable sleeves accent the sweetheart bodice of this ornately beaded, lace appliqued ballgown.
    • A1218

      A1218

      The subtlety of Chantilly lace and translucent tulle provides beautiful contrast to the sequined and tonal beaded appliques used throughout this bridal sheath gown.
    • A1219L

      A1219L

      Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.
    • A1219

      A1219

      Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.
    • A1217SL

      A1217SL

      Detachable lace sleeves, designed with A1217 in mind.
    • A1217

      A1217

      Finished with a pair of coordinating detachable sleeves, this shimmering, A-line tulle gown features soft matte lace appliques throughout.