Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.

183 ITEMS

A1109

This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves.
A1108L

The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.
A1108

The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.
A1107L

Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.
A1107

Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.
A1106

A dreamy, sheer train of dropped blossoms trails behind the minimalist silhouette of this sleeveless sheath gown.

A1105W

Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.
A1105

Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.
A1104L

Finished with a dramatic ballgown skirt of frothy tulle, this ballgown pairs a tonal beaded bodice with gauzy detachable sleeves.
A1104

Finished with a dramatic ballgown skirt of frothy tulle, this ballgown pairs a tonal beaded bodice with gauzy detachable sleeves.
A1103

Undulating lace appliqués are layered atop delicate sheet lace to create a softly textured effect in this sleeveless sheath gown.
A1102

The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.