Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
Sort By
  • A to Z
  • Z to A
  • 200 ITEMS
    • W505


      This plus size lace wedding dress features the loveliest lace appliques and a subtle fit and flare silhouette.
    • A1259-01


      This sleeveless A-line gown features soft, romantic lace and tulle, sprinkled with shimmer by an additional layer of sparkling tulle.
    • A1258

      A slim row of beading lines the illusion V-back of this fit and flare Mikado gown.
    • W504


      A stunning ruched crossover bodice leads to an elegant off-shoulder sleeve and bow along the back of this plus size satin ballgown wedding dress.
    • A1257

      A ruched, crossover strapless sweetheart neckline leads to the soft floral lace appliques trailing down the full skirt of this tulle ballgown.
    • A1256-01


      Gorgeous and customizable, this Mikado sheath gown features a detachable train and is accented with beaded and sequined lace, both along the peekaboo sweetheart neckline and detachable off-shoulder sleeves.
    • W503


      Romantic to the core, this plus size lace dress features dreamy puffed illusion sleeves accented with appliqued blooms.
    • A1255-01


      Appliqued lace blossoms cover the A-line tulle skirt, V-neck bodice and cap sleeves of this timeless gown.
    • A1254-01


      Subtly adorned with a detachable beaded crepe bow and basque waist, this strapless satin ballgown is both undeniably classic and utterly romantic.
    • W502


      Contrasting pearlescent Mikado and lace appliques adorn this plus size wedding gown, highlighting the gown's gorgeous fit and flare silhouette.
    • A1253-01


      A perfect pairing of complex detailing and chic minimalism, this strappy crepe sheath gown features a ballet neckline and beaded, sequined lace applique detailing throughout.
    • A1252-01


      Beaded and sequined lace winds and twirls along the tulle ballgown silhouette of this strapless sweetheart gown.