Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.
Allure Bridals Dresses
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  • 183 ITEMS
    • A1109

      A1109

      This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves.
    • A1108L

      A1108L

      The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.
    • A1108

      A1108

      The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.
    • A1107L

      A1107L

      Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.
    • A1107

      A1107

      Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.
    • A1106

      A1106

      A dreamy, sheer train of dropped blossoms trails behind the minimalist silhouette of this sleeveless sheath gown.
    • A1105W

      A1105W

      Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.
    • A1105

      A1105

      Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.
    • A1104L

      A1104L

      Finished with a dramatic ballgown skirt of frothy tulle, this ballgown pairs a tonal beaded bodice with gauzy detachable sleeves.
    • A1104

      A1104

      Finished with a dramatic ballgown skirt of frothy tulle, this ballgown pairs a tonal beaded bodice with gauzy detachable sleeves.
    • A1103

      A1103

      Undulating lace appliqués are layered atop delicate sheet lace to create a softly textured effect in this sleeveless sheath gown.
    • A1102

      A1102

      The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.