Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 182 ITEMS
    • A1210SL

      A1210SL

      Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.
    • A1210

      A1210

      Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown. Pictured with sleeve A1210SL.
    • A1209

      A1209

      Fluid chiffon composes the A-line skirt of this strappy wedding dress, which features sequined lace over Chantilly lace across the bodice and illusion train.
    • A1208

      A1208

      Overblown leaves and blooms in soft matte lace overlays the traditional, full tulle skirt of this strapless bridal ballgown.
    • A1207T

      A1207T

      A detachable tulle train, designed with A1207 in mind.
    • A1207

      A1207

      Complete with a silhouette-shifting detachable tulle train, this soft matte lace sheath gown is both romantic and timeless.
    • A1206

      A1206

      Uninhibited, wildly beautiful. This off-shoulder bridal ballgown is both ethereal and unforgettable in ivory and wine red.
    • A1205

      A1205

      A stunningly simple crepe, draped just so, creates the perfect silhouette and split skirt for a dramatic aisle entrance...and the reception dance floor.
    • A1204

      A1204

      Blooming beaded and pearled vines and sequin-appliqued flowers wend their way across the Chantilly lace of this strappy sheath gown.
    • A1203

      A1203

      Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.
    • A1202

      A1202

      The soft sheen of pearl beading pairs beautifully with the floral lace and sparkling tulle of this romantic, off-shoulder gown.
    • A1201

      A1201

      Tonal beading, along with sequins and pearled appliques, adorn the soft, flexible crepe of this sleeveless, V-neck sheath wedding dress.