Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.

Allure Bridals Dresses
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    • 182 ITEMS
    • A1159

      A1159

      The slightest hint of an illusion back adds a layer of mystique and elegance to this sleeveless, fit and flare Mikado gown.
    • A1158

      A1158

      Sequined appliques shimmer along the sweet short sleeves and Chantilly lace of this fit and flare sheath.
    • A1157W

      A1157W

      This A-line tulle gown features matte lace appliques and a delicate beaded waistband.
    • A1157

      A1157

      This A-line tulle gown features matte lace appliques and a delicate beaded waistband.
    • A1156

      A1156

      Matte lace appliques are a striking contrast layered against the fit and flare silhouette of this Chantilly lace gown.
    • A1155W

      A1155W

      Simple yet striking, this dove satin ballgown will turn every head.
    • A1155

      A1155

      Simple yet striking, this dove satin ballgown will turn every head.
    • A1154

      A1154

      Romantic pearl beaded lace appliques lend texture and shimmer to this Chantilly lace sheath.
    • A1153L

      A1153L

      Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.
    • A1153

      A1153

      Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.
    • A1152

      A1152

      Stretch crepe composes this chic, minimal sheath gown.
    • A1151SL

      A1151SL

      Stunning detachable sleeves, designed with our A1151 gown in mind.