Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

226 ITEMS

9858

The illusion hemline of this gown echoes the open illusion back and sheer long sleeves on the bodice…
9857

Finished with off-shoulder cap sleeves, this fit and flare appliquéd gown is all things glamorous and romantic.
9856W

Sprays of wildflowers cover the bodice and hemline of this A-line gown.
9856

Sprays of wildflowers cover the bodice and hemline of this A-line gown.
9852

Textured leaves and vines climb the bodice and sheer back of this strapless gown.
9850W

Dreamy appliqués cover the bodice of this romantic A-line gown.

9850

Dreamy appliqués cover the bodice of this romantic A-line gown.
9682

Sheath Crepe Dress
9681

This elegant ballgown embodies all things romantic, featuring off-shoulder sleeves and lace galore.
9603

Allure 9603 The Allure 9603 matte-styled wedding dress creates a statuesque effect and softens the back with a statement bow. For more low back bow wedding dresses such as the Allure 9603, please check out our collections today!