Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 208 ITEMS
    • A1267-01


      Take a twirl in the reflective sequins and sparkling tulle of this ballgown, while lace appliques trail down the sleeveless bodice and accent the gown's daring neckline.
    • A1266-01


      Beaded, sequined lace appliques cover the sparkling tulle of this sleeveless sheath gown, finished with a row of crystal buttons along the back.
    • A1265-01


      Flawlessly tucked and ruched, this elegant satin ballgown features a soft sweetheart neckline and off-shoulder straps.
    • A1264-01


      Lace appliques adorn this sleeveless, A-line tulle gown.
    • A1263-01


      Sequined lace paneling trails from the off-shoulder sweetheart bodice to the sides of this crepe sheath gown. Note: The sleeves are not detachable.
    • A1262-01


      A flirty bow accents the back of this chic, off-shoulder satin sheath. Note: The bow is not detachable.
    • A1261-01


      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1260-01


      This high-contrast fit and flare gown is accented by beaded and sequined lace along the bodice, paired with a sparkling tulle skirt.
    • A1259-01


      This sleeveless A-line gown features soft, romantic lace and tulle, sprinkled with shimmer by an additional layer of sparkling tulle.
    • A1258-01


      A slim row of beading lines the illusion V-back of this fit and flare Mikado gown.
    • A1257-01


      A ruched, crossover strapless sweetheart neckline leads to the soft floral lace appliques trailing down the full skirt of this tulle ballgown.