Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 200 ITEMS
    • W509


      This strapless, sweetheart plus size lace wedding dress is completely classic and can be accessorized beautifully, whether with a traditional veil or a statement necklace.
    • A1267-01


      Take a twirl in the reflective sequins and sparkling tulle of this ballgown, while lace appliques trail down the sleeveless bodice and accent the gown's daring neckline.
    • A1266

      Beaded, sequined lace appliques cover the sparkling tulle of this sleeveless sheath gown, finished with a row of crystal buttons along the back.
    • W508


      This plus size lace wedding dress features the appliques trailing down the sleeveless bodice to a slight fit and flare skirt.
    • A1265-01


      Flawlessly tucked and ruched, this elegant satin ballgown features a soft sweetheart neckline and off-shoulder straps.
    • A1264-01


      Lace appliques adorn this sleeveless, A-line tulle gown.
    • W507


      Flawless in silhouette, this plus size sheath gown features a wide off-shoulder neckline for an understated, minimalist bridal look.
    • A1263-01


      Sequined lace paneling trails from the off-shoulder sweetheart bodice to the sides of this crepe sheath gown. Note: The sleeves are not detachable.
    • A1262-01


      A flirty bow accents the back of this chic, off-shoulder satin sheath. Note: The bow is not detachable.
    • W506


      Stunning and sophisticated, this plus size wedding dress is the perfect ballgown silhouette.
    • A1261-01


      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1260-01


      This high-contrast fit and flare gown is accented by beaded and sequined lace along the bodice, paired with a sparkling tulle skirt.