Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.
Allure Bridals Dresses
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  • 166 ITEMS
    • A1115J

      A1115J

      A one-shoulder tulle jacket, for the perfect touch of drama and elegance.
    • A1115

      A1115

      Layers of sequined glitter tulle, beading and delicate sheer fabric lend stunning texture to this gown - which is finished with a an optional one-shoulder tulle jacket for dramatic effect. Also available with no slit: A1115NS Jacket: A1115J
    • A1114NS

      A1114NS

      Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown. Sister-style with No Slit to A1114.
    • A1114

      A1114

      Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown.
    • A1113T

      A1113T

      This detachable stretch Mikado train features a beautifully sculptural bow.
    • A1113

      A1113

      Statuesque and sparse, this jaw-dropping stretch Mikado gown features a beautifully sculptural detachable train.
    • A1112L

      A1112L

      Delicately sheer tulle, sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown.
    • A1112

      A1112

      Delicately sheer tulle, sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown.
    • A1111

      A1111

      Scattered lacy leaves seem to sway with the motion of this elegant A-line gown’s sparkling tulle skirt.
    • A1110L

      A1110L

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.
    • A1110

      A1110

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.
    • A1109

      A1109

      This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves.