Allure Bridals Dresses

The Allure Bridals Collection, our flagship bridal line, encompasses exactly who we are as a brand family — pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.

Allure Bridals Dresses
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  • 182 ITEMS
    • A1169


      A ruched crepe waist provides a fluid, minimal contrast to this sheath gown's ornately shimmering pearl beaded bodice.
    • A1168J


      A stunning bridal jacket, designed with our A1168 gown in mind.
    • A1168


      Sculpted appliqued sleeves and a high neckline, paired with a simple strapless neckline, provide beautiful contrast throughout this lacy sheath gown.
    • A1167


      An ever-so-slightly dropped waist effect, created by curve-hugging sequined lace appliques, trail along the bodice of this A-line gown.
    • A1166


      Off-shoulder appliqued illusion sleeves adorn the Chantilly lace bodice of this crepe sheath.
    • A1165


      A hybrid scooped-sweetheart neckline accents the matte lace-appliqued bodice of this sleeveless A-line bridal look.
    • A1164


      Brilliantly sparkling sequined appliques compose the strapless bodice of this traditional organdy ballgown.
    • A1163


      Curve-hugging sequined appliques, along with symmetrical pearled beadwork, adorn this off-shoulder sheath to flawless effect.
    • A1162


      Gorgeous tulle sleeves elegantly accent this stretch crepe sheath gown.
    • A1161


      An appliqued illusion neckline, leading to subtle cap sleeves and a sheer back, creates the most romantic of details for this lacy sheath.
    • A1160


      Dreamy appliques adorn the bodice and off-shoulder straps of this timeless tulle ballgown.
    • A1159W


      The slightest hint of an illusion back adds a layer of mystique and elegance to this sleeveless, fit and flare Mikado gown.