Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 189 ITEMS
    • 9608


      Draped off-shoulder straps soften the silhouette of this Mikado gown.
    • 9603


      Matte crepe creates a statuesque effect and softens the back with a statement bow.
    • 9570


      A crisp sheen complements the beautifully clean lines of this strappy ballgown.
    • 9568


      The open back of this sleek sheath is offset by the high neckline and crystal beaded illusion panels skimming the sides.
    • 9564


      Finished by a sharply scalloped hemline, this unique, geometric sheath is at once modern and elegant.
    • 9514


      Chic, clean lines create a timeless silhouette in this strapless silky Mikado gown.
    • 9510


      Stunning embroidered appliques cover the sheer bodice of this gown, featuring alternating lace and crepe panels along the skirt.
    • 9501


      Softly unfurling embroidered appliques scallop the bodice and illusion back of this sleeveless lace sheath.
    • 9416


      A smooth satin finish paired with tiered ruffles lends itself to a truly statuesque strapless gown. Pictured with cape CP25.