Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 200 ITEMS
    • 9716

      9716

      Contrasting blossoms are scattered across the overskirt of this delicate sheath.
    • 9709

      9709

      Gorgeous beading and exposed bodice boning are the highlights of this strapless, fit and flare gown.
    • 9704

      9704

      Symmetrical appliques line this slim-fitting sheath gown, featuring delicate off-shoulder cap sleeves.
    • 9702

      9702

      Subtle lace appliques and tonal beading adorn this sleek stretch-crepe gown.
    • 9619

      9619

      Ornate scrolling embroidery tops the off-shoulder bodice of this gown.
    • 9866

      9866

      This strappy A-line gown features appliquéd leaves and blossoms, finished with a sweet scoop neckline.
    • 9863

      9863

      Gorgeous off-shoulder illusion sleeves lend vintage beauty to this delicate lace sheath.
    • 9862W

      9862W

      Striking in its chic simplicity, this strappy A-line gown features illusion cutouts at the sides as …
    • 9862

      9862

      Striking in its chic simplicity, this strappy A-line gown features illusion cutouts at the sides as …
    • 9861

      9861

      Bouquets of roses trail down the bodice and full skirt of this off-shoulder gown.
    • 9860

      9860

      Stunning, ephemeral flowers adorn the bodice and detachable off-shoulder straps of this sheath gown.
    • 9859

      9859

      We adore the dramatic balance achieved by pairing a bodice of appliquéd blossoms with the volume and…