Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 217 ITEMS
    • 9732


      This ballgown features gorgeous appliques and a double spaghetti strap.
    • 9731


      Illusion cutouts and beaded appliques cover the sides of this strappy gown.
    • 9719


      Stunning, ephemeral organza drapes an off-shoulder cap sleeve to tie a dainty bow in the back.
    • 9718


      Textured sheet lace is topped with appliques along the bodice and hemline of this ballgown.
    • 9716


      Contrasting blossoms are scattered across the overskirt of this delicate sheath.
    • 9709


      Gorgeous beading and exposed bodice boning are the highlights of this strapless, fit and flare gown.
    • 9705


      An oversized satin bow sets off the train of this ruffled ballgown.
    • 9704


      Symmetrical appliques line this slim-fitting sheath gown, featuring delicate off-shoulder cap sleeves.
    • 9702


      Subtle lace appliques and tonal beading adorn this sleek stretch-crepe gown.
    • 9620


      The pearlescent sheen of Mikado lends itself perfectly to the architectural, dramatic back detailing.
    • 9619


      Ornate scrolling embroidery tops the off-shoulder bodice of this gown.
    • 9514


      Chic, clean lines create a timeless silhouette in this strapless silky Mikado gown.