Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 218 ITEMS
    • 9952

      9952

      A figure-skimming crepe composes the skirt and train of this lovely strapless number. This Allure Bridals 9952 gown is also available with detachable train 9952T sold separately. Shop both gown and train when you search for your local Allure Bridals...
    • 9951

      9951

      Allure 9951 The Allure 9951 holographic wedding gown incorporates soft dimensional lace accented with a gorgeous glitter to make this full A-line gown truly sparkle. See more special wedding dresses like the Allure 9951 with this motif in our collections!
    • 9950

      9950

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9915

      9915

      Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.
    • 9914

      9914

      Ethereal layers of tulle and delicate blossoms intermingle across the bodice of this off-shoulder gown.
    • 9913

      9913

      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9912

      9912

      Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.
    • 9911

      9911

      A stunning illusion back with a row of covered buttons along the train.
    • 9910

      9910

      A jaw-dropping sheer bodice pairs perfectly with the matching illusion hemline of this strappy sheath gown.
    • 9909

      9909

      Romantic floral motifs train the bodice and train of this sleeveless gown.
    • 9908

      9908

      This off-shoulder ballgown is a dream come true, with a shimmering satin finish.
    • 9903

      9903

      Subtle, traditional bridal beauty are the highlights of this strapless, sweetheart sheath gown.