Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

189 ITEMS

9709

Gorgeous beading and exposed bodice boning are the highlights of this strapless, fit and flare gown.
9705

An oversized satin bow sets off the train of this ruffled ballgown.
9704

Symmetrical appliques line this slim-fitting sheath gown, featuring delicate off-shoulder cap sleeves.
9702

Subtle lace appliques and tonal beading adorn this sleek stretch-crepe gown.
9682

Sheath Crepe Dress
9681

This elegant ballgown embodies all things romantic, featuring off-shoulder sleeves and lace galore.

9678

Winding vines overlay the ruched tulle of this strapless gown.
9673

Stunning Mikado peeks out from under intricate beaded appliques on this strapless gown.
9664

Sheer illusion, sprinkled with lacy appliques, adorns the hemline of this crepe sheath.
9652

An exaggerated ruffle edges this sleeveless ballgown's full skirt, adding volume and texture.
9620

The pearlescent sheen of Mikado lends itself perfectly to the architectural, dramatic back detailing.
9619

Ornate scrolling embroidery tops the off-shoulder bodice of this gown.