Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

189 ITEMS

9801

An open back balances the full-coverage minimalism of this elegant sheath.
9800

Richly detailed at the bodice, this beautifully classic gown features a gorgeous train.
9776

The soft crepe of this strapless sheath gown balances the dramatic effect of its laced back.
9775

Sparkling lacework adorns the bodice of this sleeveless tulle ballgown.
9774

Crisp, luminous fabric is luxuriously paired with lace and beadwork to create the ultimate elegant bridal look.
9763

Minimally adorned, this off-shoulder sheath gown is pure elegance.

9758

Iridescent beadwork illuminates the lace appliques along the bodice and hemline of this A-line sleeveless gown.
9732

This ballgown features gorgeous appliques and a double spaghetti strap.
9731

Illusion cutouts and beaded appliques cover the sides of this strappy gown.
9719

Stunning, ephemeral organza drapes an off-shoulder cap sleeve to tie a dainty bow in the back.
9718

Textured sheet lace is topped with appliques along the bodice and hemline of this ballgown.
9716

Contrasting blossoms are scattered across the overskirt of this delicate sheath.