Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 182 ITEMS
    • 9806


      Lacy flowers trail down the illusion sleeves and bodice of this romantic gown.
    • 9805


      This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion ba…
    • 9804


      Gorgeously simple, this strapless gown features a perfect A-line silhouette and dramatic neckline.
    • 9803


      Soft and romantic, this ethereal off-shoulder gown is truly timeless.
    • 9802


      Lovely lace blooms across the sheer netting of this A-line gown.
    • 9801


      An open back balances the full-coverage minimalism of this elegant sheath.
    • 9800


      Richly detailed at the bodice, this beautifully classic gown features a gorgeous train.
    • 9776


      The soft crepe of this strapless sheath gown balances the dramatic effect of its laced back.
    • 9775


      Sparkling lacework adorns the bodice of this sleeveless tulle ballgown.
    • 9774


      Crisp, luminous fabric is luxuriously paired with lace and beadwork to create the ultimate elegant bridal look.
    • 9763


      Minimally adorned, this off-shoulder sheath gown is pure elegance.
    • 9758


      Iridescent beadwork illuminates the lace appliques along the bodice and hemline of this A-line sleeveless gown.