Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 189 ITEMS
    • 9850

      9850

      Dreamy appliqués cover the bodice of this romantic A-line gown.
    • 9815

      9815

      The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.
    • 9813

      9813

      A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown.
    • 9811

      9811

      The stunning train on this gown gives the illusion of falling blooms and leaves scattered along the aisle.
    • 9810

      9810

      Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.
    • 9808T

      9808T

      A sheer detachable train adds gossamer texture to this timeless lace sheath.
    • 9808

      9808

      A timeless lace sheath dress with low-back illusion details. This gown is also available with detachable train 9808T sold separately.
    • 9806

      9806

      Lacy flowers trail down the illusion sleeves and bodice of this romantic gown.
    • 9805

      9805

      This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion ba…
    • 9804

      9804

      Gorgeously simple, this strapless gown features a perfect A-line silhouette and dramatic neckline.
    • 9803

      9803

      Soft and romantic, this ethereal off-shoulder gown is truly timeless.
    • 9802

      9802

      Lovely lace blooms across the sheer netting of this A-line gown.