Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 200 ITEMS
    • 9910


      A jaw-dropping sheer bodice pairs perfectly with the matching illusion hemline of this strappy sheath gown.
    • 9909


      Romantic floral motifs train the bodice and train of this sleeveless gown.
    • 9908


      This off-shoulder ballgown is a dream come true, with a shimmering satin finish.
    • 9904


      Perfect for a dreamy forest wedding or a backyard event full of twinkling fairy lights, this airy A-Line dress is covered in asymmetrical lace appliques.
    • 9903


      Subtle, traditional bridal beauty are the highlights of this strapless, sweetheart sheath gown.
    • 9902


      Ethereal lacy appliqués are strewn across the bodice, train and hemline of this off-shoulder A-line gown.
    • 9901


      Scattered sequins lend a gorgeous play of soft light across the appliquéd overlay of this strappy sheath.
    • 9900


      A chic squared neckline is all things vintage-inspired elegance in this A-line gown.
    • 9815


      The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.
    • 9813


      Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour...
    • 9811


      Allure 9811 Intricate, flattering, and breathtaking, the Allure 9811 wedding dress offers enchanting, nature-inspired motifs along a slimming bodice and beautifully flowing skirt. The stunning train on this gown gives the illusion of falling blooms and...
    • 9810


      Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.