Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 182 ITEMS
    • 9854


      Blooms and scrollwork accent the neckline of this sleeveless sheath gown.
    • 9853


      Streamlined, with every emphasis on simplicity, this sleeveless sheath is utterly timeless.
    • 9852


      Textured leaves and vines climb the bodice and sheer back of this strapless gown.
    • 9851


      Delicate and subtle, this appliquéd sheath features a low back and a slight fit and flare silhouette.
    • 9850W


      Dreamy appliqués cover the bodice of this romantic A-line gown.
    • 9850


      Dreamy appliqués cover the bodice of this romantic A-line gown.
    • 9815


      The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.
    • 9813


      A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown.
    • 9811


      The stunning train on this gown gives the illusion of falling blooms and leaves scattered along the aisle.
    • 9810


      Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.
    • 9808T


      A sheer detachable train adds gossamer texture to this timeless lace sheath.
    • 9808


      A timeless lace sheath dress with low-back illusion details. This gown is also available with detachable train 9808T sold separately.