Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 226 ITEMS
    • A1162

      A1162

      Gorgeous tulle sleeves elegantly accent this stretch crepe sheath gown.
    • A1161

      A1161

      An appliqued illusion neckline, leading to subtle cap sleeves and a sheer back, creates the most romantic of details for this lacy sheath.
    • A1157

      A1157

      This A-line tulle gown features matte lace appliques and a delicate beaded waistband.
    • A1164

      A1164

      Brilliantly sparkling sequined appliques compose the strapless bodice of this traditional organdy ballgown.
    • A1154

      A1154

      Romantic pearl beaded lace appliques lend texture and shimmer to this Chantilly lace sheath.
    • A1151SL

      A1151SL

      Stunning detachable sleeves, designed with our A1151 gown in mind.
    • A1159

      A1159

      The slightest hint of an illusion back adds a layer of mystique and elegance to this sleeveless, fit and flare Mikado gown.
    • A1155

      A1155

      Simple yet striking, this dove satin ballgown will turn every head.
    • A1163

      A1163

      Curve-hugging sequined appliques, along with symmetrical pearled beadwork, adorn this off-shoulder sheath to flawless effect.
    • A1160

      A1160

      Dreamy appliques adorn the bodice and off-shoulder straps of this timeless tulle ballgown.
    • A1150

      A1150

      Elegantly puffed detachable tulle sleeves echo the subtle rose floral print seen throughout this show stopping tulle ballgown. This Allure Bridals A1150 gown is also available with detachable sleeves A1150SL sold separately. Shop both gown and sleeves...
    • A1153

      A1153

      Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.