Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 200 ITEMS
    • 9956


      Covered in blooms, this strikingly romantic A-line gown features lacy appliqués over a tulle train.
    • 9955


      Trailing vines and floral motifs cover this lovely sheath gown from head to toe.
    • 9954


      Dimensional lace appliqués bloom across the traditional bodice of this brushed satin ballgown.
    • 9953


      Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.
    • 9952


      A figure-skimming crepe composes the skirt and train of this lovely strapless number.
    • 9951


      Soft dimensional lace appliqués are accented with a gorgeous holographic glitter to make this full A-line gown truly sparkle.
    • 9950


      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9915


      Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.
    • 9914


      Ethereal layers of tulle and delicate blossoms intermingle across the bodice of this off-shoulder gown.
    • 9913


      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9912


      Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.
    • 9911


      A stunning illusion back with a row of covered buttons along the train.